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How&How elevates Sauce Labs with an elegant, code-inspired brand identity

Creative Boom

Credit: How&How / Sauce Labs Sauce Labs , a leading software testing platform, has launched a colourful new brand by How&How. The new brand strategy shows off how Sauce Labs backs these dynamic teams by equipping them with the tools, service and confidence to solve any complex challenge. Accelerate.

Coding 339
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Truffl's branding for coffee brand is packed with swagger and cultural pride

Creative Boom

Still, getting attention and conveying the quality of your brand isn't easy. The company was founded by Vietnamese-American Lan Ho, a daughter of immigrant political refugees, but was not the only Vietnamese coffee brand in the US by any means. To do so, they turned to award-winning LA branding agency Truffl.

Brand 257
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The Working Assembly brews up a refreshing identity for Asian-inspired tea brand, Narra

Creative Boom

This summer sees the launch of Narra , a new Asian-inspired tea brand that brings the Filipino tradition of midday caffeine hit to a wider audience. Narra was born to refresh your daily 'siptual' and transport you to that joyous Merienda feeling with the most refreshing plant-based tea lattes created with Asian-inspired flavours."

Brand 352
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Wolff Olins completes major brand refresh for New York's world-famous Botanical Gardens

Creative Boom

The famous New York Botanical Garden (NYBG) has revealed its first major brand refresh in over a decade in partnership with global brand consultancy Wolff Olins. Creating a new tone of voice for the brand focused on the tonality and attitude of New York and the Bronx.

Brand 477
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Sofia Pusa's brand refresh for a Finland photography agency is inspired by the crucial F-stop

Creative Boom

In her brand refresh for a photography agency based in Helsinki, Sofia Pusa went back to the basics of photography and the concept of the F-stop, crafting a visual language that considers why light is always needed to capture the perfect picture. How does a lens refract light? What colours are there in the electromagnetic spectrum?

Agency 529
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Koto brings editorial finesse to Index Ventures’ new publishing brand

Creative Boom

Brand and digital studio Koto has partnered with Swiss venture capital firm Index Ventures to launch a new brand called Index Press as the firm consolidates its three decades of company-building insight into a bespoke series of physical publications and online resources. Collaboration was key to managing stakeholders.

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Tebo Mpanza on why the future of branding is young, agile and authentic

Creative Boom

In today's rapidly evolving world, traditional approaches to branding and design are struggling to keep up with the pace of cultural change. At the same time, of course, the principles of branding and design haven't changed. But it doesn't hurt to take inspiration from those agencies already at the coal face of this stuff.

Brand 351