Eye on Design

JULY 15, 2021

Social media has changed the way creators and visual artists think about representing their work. With Covid-19 bringing most of the world into the online space as a powerful mode of communication and interaction, what does it mean to be on social media from a business perspective? Do designers gain or lose more jobs because of it?

Media 107

Media Client Illustration Illustrator 107

Creative Boom

FEBRUARY 24, 2022

But on discovering the delights of Photoshop and Illustrator one day, she began venturing into the world of graphic design and, later, illustration, picking up impressive roles at various brands such as Macy's and Moroccanoil before going freelance full-time in 2018. No longer juggling my day job and my own clients made all the difference.

Adobe 442

Adobe Freelance Freelance Client 442

UX Collective

MARCH 29, 2022

Early Branding for Early Startups Guidelines to co-create design standards to boost a seed-stage product’s success. Designing a product brand from end to end, Illustration by Marissa Scipione Designing any product’s brand is no easy process. While others are unfamiliar with what visual brands or design systems are all together.

Brand 98

Brand Branding Production Fonts 98

Inkbot Design

NOVEMBER 19, 2023

Complete Guide to Increasing Your Brand Visibility Visibility. If your brand isn't visible, it doesn't exist. Brand visibility is critical for success. This guide will walk you through everything you need to know to increase your brand's visibility in 2024. Every brand is desperately competing for attention.

Brand 96

Brand Branding Marketing Marketing 96

Inkbot Design

APRIL 17, 2024

As consumer behaviour shifts to a digital-first mindset, fitness brands must adapt their marketing strategies to effectively stand out and engage their target audience. This short guide outlines fitness brands' key marketing strategies and tactics to attract and retain loyal customers across multiple marketing channels.

Marketing 80

Marketing Marketing Media Brand 80

Inkbot Design

OCTOBER 31, 2023

Brand Naming: How to Name a Brand What's in a name? The right brand name can make your business stand out, connect with customers emotionally, and convey what you're all about. Too often, entrepreneurs treat naming their brand as an afterthought. But brand naming deserves more careful thought and strategy.

Brand 98

Brand Branding Marketing Marketing 98

Inkbot Design

OCTOBER 6, 2023

If e-commerce is your thing, for example, try organising products into “sneakers”, “sandals”, and so forth instead of lumping everything together; within each product category should then sit subcategories based on different styles or brands. The permalink is the URL structure assigned to your posts, pages or custom post types permanently.

Media 80

Media Theme Production Photography 80

Inkbot Design

SEPTEMBER 20, 2023

How to Design a Restaurant Website That Reflects Your Brand Having a website for your business is no longer something you should have but must have if you want to set yourself apart and attract new customers. When building a restaurant website, you must pay close attention to your branding; the final product must reflect that.

Brand 93

Brand Branding Media Photography 93

Inkbot Design

JANUARY 17, 2024

The Art and Science of Naming a Brand Coming up with the perfect brand name is part art, part science. A great brand name needs to check many boxes – it should be memorable, evocative, simple to spell and pronounce, protectable, and appropriate for the product, service, or company it represents. What is a Brand?

Brand 73

Brand Branding Art Arts and Crafts 73

Inkbot Design

JUNE 6, 2022

Brand Awareness Strategy: How to Increase and Keep It for Life? A brand awareness strategy is a long-term effort that involves building brand equity over time through brand awareness, brand loyalty, and brand advocacy. It is a process of building your brand over time. Brand personality.

Brand 113

Brand Branding Production Marketing 113

Creative Market

DECEMBER 15, 2021

Even if your business is just online, having a business card would still provide you with plenty of opportunities to improve branding and promote your products or services. When you meet a potential client who asks about your business and you tell them to just look you up online, they will probably forget to do it or they might lose interest.

Business Cards Design 122

Business Cards Design Templates Layout Textures 122

Eye on Design

JULY 7, 2021

Throughout the last decade, the nonprofit and branding universes have intersected to the point where it’s no longer surprising to find the two words in the same sentence. We asked designers with nonprofit clients what lessons we can glean from a service-oriented space. Lesson 1: Focus on pragmatism, not pretension .

Client 134

Client Brand Branding Layout 134

Inkbot Design

AUGUST 25, 2022

Digital marketing promotes your business online through various mediums such as blogs, videos, and social media platforms. It is a highly effective way of getting your brand name out there. Social Media Marketing: Social media marketing aims to increase brand visibility and attract potential customers.

Marketing 102

Marketing Marketing Digital Internet and Software Development 102

Inkbot Design

OCTOBER 11, 2023

Real Estate Logo Design Guide for Successful Realtors As a real estate entrepreneur, you know that your brand logo is paramount. In today's crowded market, a logo represents your brand visually and helps you stand out. Your branding must be spot-on if you want to succeed in such a cut-throat environment. Your ideal outcome?

Fonts 79

Fonts Client Brand Branding 79

Inkbot Design

OCTOBER 22, 2023

SEO is crucial for businesses and website owners as it helps drive organic traffic to their sites, resulting in increased visibility, brand exposure, and potential customers. Effective SEO techniques include keyword research , optimising title tags and meta descriptions, using header tags, structuring URLs properly, and optimising images.

Marketing 86

Marketing Marketing Media Brand 86

We And The Color

OCTOBER 25, 2023

A portfolio website is an essential tool to showcase your work, attract potential clients, and establish your online identity. Here’s what you can do: Edit Colors and Fonts : Using the Squarespace editor, you can easily change colors and fonts to match your branding or personal taste.

Portfolio 111

Portfolio Templates Layout Color 111

Inkbot Design

OCTOBER 31, 2023

Your brand has a distinct identity. Your site can become an extension of your brand, weaving visuals, content and functionality into an immersive experience for visitors. The goal is to produce a fully bespoke digital environment optimised for the client's requirements. But your business is unique.

Web Design 77

Web Design Web Design Templates Digital 77

Inkbot Design

DECEMBER 13, 2022

Rebranded: How to know when it's time for a Brand Refresh. Standing still from a branding perspective can damage how existing and potential customers perceive your business. In this article, we will discuss getting rebranded and how to know when it's time for a brand refresh. Why is branding so important?

Brand 78

Brand Branding Publication Marketing 78

Inkbot Design

DECEMBER 30, 2023

Successful Logo Design in 15 Simple Steps A company's logo is often a customer's first impression of your brand. That little graphic mark appears on your website, business cards , packaging, ads, emails, social media profiles – pretty much everywhere. Lindsey Andrews, Designer & Brand Strategist Keep it Simple Guidelines.

Fonts 94

Fonts Brand Branding Logo Creation 94

Inkbot Design

NOVEMBER 3, 2023

Global Media Insight ) Over 4 billion video views occur on Facebook daily. ( Well-planned video strategies can: Increase brand awareness : Videos attract attention and make your brand memorable. Well-planned video strategies can: Increase brand awareness : Videos attract attention and make your brand memorable.

Marketing 87

Marketing Marketing Media Production 87

Inkbot Design

FEBRUARY 17, 2024

No digital distractions, no social media algorithms – just a physical message delivered straight to their doorstep. Consider incorporating QR codes, PURLs, or social media links to encourage engagement across multiple touchpoints. That's the power of direct mail marketing, a tried and true method that has stood the test of time.

Marketing 91

Marketing Marketing Digital Coding 91

Inkbot Design

AUGUST 18, 2023

A CMS should offer the flexibility to modify elements like meta tags, URLs, and content structures. Many might ponder why global brands trust WordPress, from Microsoft News and BBC America to TechCrunch and even iconic bands like The Rolling Stones. A CMS must be agile, catering to current and future SEO needs.

Templates 69

Templates Digital Marketing Marketing 69

Inkbot Design

JUNE 15, 2022

Because your company's website is its online showroom, and the URL of your website is the digital land it occupies. Top-quality domain names like Apple and Microsoft are an excellent option for tech brands looking to acquire a competitive edge by rapidly increasing their company's trust and reputation.

Client 76

Client Brand Branding Marketing 76

Inkbot Design

MARCH 1, 2024

On-Page Optimisation: Optimising your website's on-page elements, such as meta tags, headings, and URLs, improves its visibility and search engine rankings. Optimise your website's URL structure, incorporating keywords where appropriate. Include relevant keywords in your URLs to indicate the content of the page.

Marketing 79

Marketing Marketing Production Programming 79

Inkbot Design

MARCH 31, 2022

This latest breakthrough has provided brands with an excellent opportunity to identify and detect their logo activity on the internet. Brands can also seamlessly interact with their consumers with the help of logo recognition technology. A logo is a brand’s identity that needs to be unique and easy to remember.

Internet and Software Development 91

Internet and Software Development Brand Branding Media 91

Inkbot Design

APRIL 9, 2024

Print Strategy in Marketing: How to Leverage Physical Media We’re in a digital world, no doubt about that. With the internet and social media taking over our lives, you might think that print is dead. It's no secret that when someone sees one of your print pieces, they look at a physical representation of your brand.

Media 52

Media Marketing Marketing Print 52

Inkbot Design

SEPTEMBER 28, 2023

Target Audience Reach with Newspaper Advertising Newspapers are particularly effective in reaching people aged 45 and above, likelier to engage with print media. This makes newspaper advertising a valuable complement to digital marketing efforts, allowing businesses to reach a wider audience and increase brand visibility.

Advertising 75

Advertising Advertising Marketing Marketing 75

Canny

JULY 27, 2021

If you’ve been following the blog for a while, you’ll have probably came across our popular post The Ultimate list of Branding Tips , and this is a follow up to that. Once you’ve got your branding and visual identity locked down, you’ll definitely need somewhere to put it- your website! Ecommerce store?

Web Design 197

Web Design Web Design Templates Brand 197

Noupe

AUGUST 20, 2020

Content-based marketing has become the gold standard for boosting brand awareness, reaching customers, driving web traffic, and increasing the bottom line. Results vary, but many companies that go down this road experience greater brand awareness and several other advantages. Chapter 4: Types of videos. What is video marketing?

Marketing 131

Marketing Marketing Media Production 131

Inkbot Design

OCTOBER 23, 2023

Infographics can be used in various contexts, such as business presentations, educational materials, marketing campaigns , and social media posts. We will explore the secrets of concise data representation and how incorporating branding elements can enhance the design. This helps establish brand identity and create brand recall.

Infographics 93

Infographics Marketing Marketing Templates 93

Graphic Design Junction

FEBRUARY 29, 2020

The design of your website is essential because your audience dictates if your brand is good or bad based on how you appear on the net. When you switch from one form of media to the next, you should be able to see the same information with minor changes while still using the same URL. The answer to that is social media.

Web Design 98

Web Design Web Design Coding Media 98

Inkbot Design

APRIL 28, 2022

Players are integrating shopping functionalities and content displays on social media. If your brand is not there, you will be missing out on a significant market segment. The developer uses programming languages like HTML, CSS, and JavaScript to build the client-side of the website. There is frontend and backend development.

Fashion 87

Fashion Client Brand Branding 87

Inkbot Design

APRIL 6, 2023

Performance marketing agencies provide digital branding services for all kinds of companies. They have extensive knowledge in creating ads on different social media channels. Here are some of the things you can expect from a performance marketing agency: Increase the visibility of your brand.

Advertising 64

Advertising Advertising Marketing Marketing 64

Inkbot Design

FEBRUARY 8, 2024

Social Media Automation: Pros, Cons, and Best Practices Social media is a staple part of our modern lives. But let's face it – maintaining an engaging presence across multiple social media channels is incredibly time-consuming. That's where social media automation comes in. What are the potential drawbacks?

Media 80

Media Marketing Marketing Templates 80

Inkbot Design

OCTOBER 5, 2022

Rebranding is changing a product's or brand's look and feel to distinguish it from competing products or brands. Many companies rebrand to make their products and brands more recognisable. The first step in rebranding is to define what you want to change about your brand. A Small Business Guide to Rebranding Costs.

Agency 60

Agency Brand Branding Marketing 60

Canny

JULY 27, 2021

If you’ve been following the blog for a while, you’ll have probably came across our popular post The Ultimate list of Branding Tips , and this is a follow up to that. Once you’ve got your branding and visual identity locked down, you’ll definitely need somewhere to put it- your website! Ecommerce store?

Web Design 174

Web Design Web Design Templates Brand 174

Canny

JUNE 4, 2021

Have they got other big clients which take up most of their time and resources? Working with a creative agency is a collaborative process and one that needs to satisfy both the needs of the client, and the needs of the agency. At Canny, we value each and every one of our clients. Take a look at what other clients say about them.

Agency 122

Agency Client Marketing Marketing 122