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Good Habit builds serene brand identity for AI marketing tool, Wonda

Creative Boom

And that applies just as much to marketing as anywhere else. Hence, Wonda was created: an AI marketing platform that gathers, consolidates, and analyses multi-platform marketing campaigns. To create a brand identity for the tool, its makers turned to Good Habit , a London-based design studio founded by Chris Smyth.

Marketing 415
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DesignStudio's creates a new luxury hotel brand for TUI Group, The Mora

Creative Boom

The brand idea of 'Follow your mood into the moment' is at the core of the visual identity for this new line of luxury hotels. And while you know a mass-market brand like TUI offers good value for money, you may be searching for something more high-end. They dubbed this brand idea 'Follow your mood into the moment'.

Brand 340
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Why is sonic branding being overlooked in the alcohol sector?

Creative Boom

Sonic branding agency Amp's head of research & insights, Bjorn Thorleifsson, delves into the rise of stock music in the alcohol sector and why brands could benefit from having an ownable sonic logo. Amp also found that beer brands claimed 50% of the top ten slots in the ranking.

Brand 350
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JKR creates new brand system for expanded Uber

Creative Boom

When it doesn't discard a brand name and over a decade of global recognition? In essence, JKR needed to enhance the brand system to support Uber's transition to a full mobility brand (go anywhere, get anything) with an adaptable brand architecture system. When is a rebrand, not a rebrand?

Brand 435
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Studio zur Strassen gives fantasy football brand Kickbase a leg up

Creative Boom

Kickbase, one of Europe's biggest fantasy football manager games, has some big ambitions and needed branding to match. The studio partners with visionaries, businesses and agencies to shape future brands. With this in mind, it was time to revisit their identity to help craft a brand that reflects these ambitions.

Brand 433
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Without crafts radical identity for coffee brand that puts people above profit

Creative Boom

Branding a community interest company involves a mind-shift when it comes to values, as Without's work with Social Impact Coffee shows. Design studio Without helped the enterprise to stand out in a saturated market of feel-good claims with a brand that champions accountability by seeing people as profit, not cost.

Brand 440
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NotOnSunday crafts honest and playful identity for CBD brand Unspun

Creative Boom

CBD is a fast-emerging category, but what's the best way to market it? NotOnSunday's experience in branding Unspun offers a number of useful pointers. Unspun is a Premium CBD brand based around products created by husband and wife team Joe and Gemma Wilde through their own experience of using CBD while living in California.

Brand 401