Inkbot Design

FEBRUARY 29, 2024

Common marketing expense buckets include: Advertising spend Payroll costs Software, tools, & analytics Production & design Professional services Group external agency fees, web hosting, event travel, etc., Pay Close Attention to Payroll Set calendar reminders to reassess headcount and payroll expenses vs. plan every quarter.

Marketing

Noupe

SEPTEMBER 1, 2020

B2C vs B2B marketing. Here’s a snapshot of the B2B vs B2C marketing dichotomy: In B2B marketing, there is rarely a single decision-maker. For more on the differences between B2B and B2C marketing , check out our blog. Facebook is famous for its low-cost, broad-reach PPC platform. You need numbers to make your case.

Marketing

Graphic Mama

JUNE 22, 2022

But if you post infographics on your blog, you can increase web impressions from Google, as you will improve your other metrics (like bounce rates, time spent on site, etc.). You can target your existing customers, new potential customers, your Facebook and LinkedIn audience, etc. Increased impressions. Who is your audience?

Infographics

Canny

APRIL 16, 2024

In this blog post we’re exploring event promotion in full, along with a list of event promotion tactics to make sure your event is the one they visit. Event Promotion vs Event Marketing Event promotion and event marketing are used interchangeably as they do serve a similar purpose, i.e. getting more people to your event.

Marketing

Inkbot Design

AUGUST 3, 2023

technical writing vs keyword research). You can use Google Analytics to track website visitors, their behaviour on your site, and where they came from (Google search results in pages show only one result per page unless there's paid to advertise).

Web Design

Canny

AUGUST 3, 2021

But we’ll be covering that in another blog post, so keep an eye out! Now you might be thinking: Oh so it’s basically advertising then? So this isn’t achieved by just advertising, but also through social media campaigns, printed leaflets, content writing , exhibitions and events, websites , graphic design , and much, much more.

Marketing

UX Collective

JUNE 4, 2021

This article is about : Clubhouse VS all social media: its specificities that create barriers to entry A quick qualitative study on users (and PMs) say about Clubhouse experience 3 ideas to improve Clubhouse user experience The strategic challenge ahead: how to attract GenZ?

Media

Inkbot Design

AUGUST 8, 2023

Top 10 Best Marketing Blogs to Propel Your Business The dazzling marketing world is a nonstop whirlwind, with new strategies materialising at warp speed and trends quaking the industry seemingly overnight. The internet is bursting with brilliant marketing blogs by proven experts and thought leaders.

Marketing

Noupe

FEBRUARY 25, 2020

Freemium model Subscription model Advertising revenue model Marketplace/ platform-based/ brokerage / aggregator model Razor-razor blade model. Examples: LinkedIn, Dropbox , Spotify. Advertising revenue model. The business earns money from advertisers. Examples: Facebook, Google, Instagram. Freemium model.

Marketing

Inkbot Design

MAY 17, 2022

With that in mind, this blog entails the top six digital marketing trends to watch, with automation and local listing on the rise. This leads to the discussion of paper money vs digital money. Advertisers and internet marketers would have fewer than three years to develop new ways to reach their prospects.

Marketing

Inkbot Design

JANUARY 14, 2024

How to Make a Living Blogging Blogging has emerged as a popular way for people to share their passion, voice their opinions, connect with others, and generate income. With over 600 million blogs worldwide and over 100 million new blogs created yearly, blogging's influence continues to grow.

Internet and Software Development

Inkbot Design

FEBRUARY 13, 2024

LinkedIn For Business Growth: Ultimate Guide LinkedIn has become an indispensable platform for businesses looking to expand their reach, acquire new customers, and drive sustainable growth. Here's a comprehensive guide on successfully utilising LinkedIn to catalyse business growth.

Networking

Noupe

FEBRUARY 20, 2020

Today, thanks to digital transformation, businesses can use everything from blogs and Facebook posts to SEO and pay-per-click (PPC) advertising to capture attention. Lead generation approaches: Inbound marketing vs outbound marketing. Outbound vs inbound: A direct comparison. Access to data.

Internet and Software Development

Inkbot Design

NOVEMBER 3, 2022

It encompasses both paid search advertising and natural search engine optimisation. As a result, many companies are now turning to paid advertising as a viable alternative. They're inundated with advertisements and promotions on social media and from email marketers. Why Is Search Marketing Important?

Marketing

Inkbot Design

JULY 7, 2022

It's the difference between creating a simple image or video on Instagram or an elaborate graphic on LinkedIn. Advertisements: Branded content is used for advertising the public's products or services. Examples include blogs, Twitter, LinkedIn, and Facebook posts.

Branding

Inkbot Design

NOVEMBER 19, 2023

In its simplest form, affiliate marketing is where you promote someone else's products or services on your website, blog or social media channels. Comparison Posts Compare two or more popular products or services head-to-head—for example, SiteGround vs Bluehost or AWeber vs MailChimp. It's a win-win situation.

Marketing

Canny

NOVEMBER 18, 2021

Cop-out answers aside, the definition of marketing is as follows (confirmed by Oxford Languages): “the action or business of promoting and selling products or services, including market research and advertising.”. Marketers would use the 4 Ps when mapping out/defining their strategic marketing options ahead of an official plan.

Marketing

Inkbot Design

JUNE 30, 2025

Fresh blog posts, short videos, or a simple FAQ update can drive traffic. Swap guest blogs, co-host a webinar, or bundle services in a joint package. Segment contacts by service or interest and send a monthly roundup of your latest blog posts. Is it worth investing in paid advertising during my off-season?

Brand

Inkbot Design

JULY 24, 2025

📖 Reading Time: 5 minutes 🏷️ Categories: Design, Branding, Marketing 📅 Published: [DATE] Marketing Translation: Agency vs Freelancer vs Machine It is common practice for marketers to translate advertising materials, presentations, and slogans. Subscribe Free Share this article: 🐦 Twitter 💼 LinkedIn 📘 Facebook

Freelance

Inkbot Design

MAY 19, 2022

While retargeting is used primarily for website banner ads, Facebook advertisements and mobile apps are just as effective. Retargeting is when advertisers show your ad to that same person after leaving your site. I'm not talking about traffic from Facebook ads or Google Adwords; I mean traffic from organic searches.

Advertising

Inkbot Design

DECEMBER 18, 2023

Matching relevant content to each stage – from blogs to boost awareness to trial offers at the decision phase – makes it easier for prospects to progress on their path to purchase. Pay-per-click (PPC) – paid ads on search engines and social media Content marketing – blogs, videos, guides etc. Consideration: Prospect compares options.

Marketing

Inkbot Design

SEPTEMBER 3, 2022

How Content Branding Will Help Your Blog Grow. Content Branding is a new way to approach blogging. It's about creating a unique brand , identity, and voice for your blog. If done well, your readers will identify with your blog and want to return for more. Content Marketing vs Advertising.

Branding

Inkbot Design

AUGUST 15, 2022

Email Marketing vs Inbound Marketing. A great way to add value to your emails is to include a link to your website's blog. Millions of people worldwide use social media platforms like Facebook, Twitter, LinkedIn etc., If you have a blog, you can share a post about your blog on different groups.

Marketing

Inkbot Design

NOVEMBER 29, 2023

Some of the most common marketing channels include: Email SEO Paid search (PPC ads) Social media Content marketing Direct mail Website Mobile/SMS Print advertising Trade shows and events The goal is to create an integrated strategy utilising the channels that make the most sense for reaching your customers.

Marketing

Inkbot Design

FEBRUARY 20, 2023

Offer helpful blog posts, case studies, infographics and other resources that add value to their lives. It also tells search engines what type of content is available on your website or blog, which will help them index it for relevant searches. Facebook Ads and Google Ads are both excellent choices.

Marketing

Inkbot Design

NOVEMBER 22, 2022

One of the biggest misconceptions about digital vs analogue marketing is that you have to choose. Other than this, you'll probably have a blog. Your best choice is Facebook, Instagram, and LinkedIn. Most importantly, while social media marketing is vital, you must emphasise social media advertising. Interlinked.

Marketing