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50 Simple Logos That Prove Less is More

Inkbot Design

Insisted on a logo crammed with all the trendy tropes of the time – swooshes (not the good kind), gradients, a fussy script font. Don't underestimate the power of a well-chosen or custom-designed font. Embrace Constraints: Colour, Elements, Fonts Constraints are your friend in the pursuit of simplicity. They mature.

Brand 52
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The Future of Graphic Design: Trends and Predictions

Inkbot Design

If you’re just briefing a designer on colours and fonts, you're missing the entire point. Our most successful projects at Inkbot Design begin not with a discussion about aesthetics, but with a deep dive into the business itself. You can explore our graphic design services to see how strategy underpins everything we do.

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The Fanta Logo History: What Every Rebrand Got Right & Wrong

Inkbot Design

Just the word “Fanta” in a dark, angular, sans-serif font. The Hidden Genius: The Orange, the Leaf, the Brand It wasn't just the font. So they hired Koto's design studio to do what corporations love: create a single, unified “global brand identity. Who designed the Fanta logos? 💡 Need Design Help?

Brand 40
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The Best Buy Logo and the Perils of “Modern” Design

Inkbot Design

It Started With Music, Not a Grand Design (1966-1983) Before the blue and yellow big-box stores, there was a single shop. The brand wasn’t born in a high-rise agency with whiteboards and focus groups. The Forgotten Power of “Good Enough” Design Here’s a point that gets lost in design schools. But who cares?

Brand 72
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Must-Have Branding Tools for Freelancers Who Do It All

Inkbot Design

However, not every freelancer has the budget for a full branding agency. Luckily, tools like Looka and Canva offer ready-made templates and easy design options, so you can create a logo that fits your style and field. Use Fonts and Colours That Make Your Brand Stand Out People remember brands because of the little things.

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Why Your Approach to Branding for Small Businesses is Failing

Inkbot Design

” Your colours and fonts are powerful non-verbal communicators. Ensure the font is, above all, readable. There's no point in having a “personality-filled” font that no one can read on a phone screen. Consistency Is Your Superpower This is the most critical “design rule” for any small business.

Brand 80
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The Xbox Logo: How Microsoft Fought, Stumbled, and Won

Inkbot Design

The font is cheesy. The jagged, comic-book font was retired. They hire a big agency that sells them on a “cleaner, more modern identity.” They flatten the logo, swap the characterful font for a generic sans-serif, and strip out every ounce of personality that customers connected with in the first place. It was tactile.

Brand 40