How the Occult Shaped Branding’s Obsession With Color
Eye on Design
JULY 18, 2022
In 1928, The Saturday Evening Post , then the US’s most popular illustrated weekly, heralded “The New Age of Color.” Richly-tinted branding became all the rage as forecasters realized color spelled cash. . But the idea that color exerted influence was not “new,” although we could say there is something New Age about it.
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