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How to Write an Advertising Brief (With Free Advertising Brief Template)

Canny

For any project involving advertisements of any shape or size, writing an advertisement brief is vital for success. Whether you’re looking to advertise on TV, on the radio, in newspapers or on billboards, every piece of advertising needs to be based around your goals and planned before they can be executed. download now.

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Retro Packaging Design: Bringing Back Vintage Styles

Inkbot Design

Retro Packaging Design: Bringing Back Vintage Styles Retro packaging design is making a major comeback these days. Brands are increasingly using elements of nostalgic, vintage package styles to tap into consumers’ memories and emotions. What is Retro Packaging Design?

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Free The Birds reinvents global cosmetics brand Avon for the world of 2023

Creative Boom

For those aged 50 and up, the word 'Avon' instantly summons the advertising catchphrase 'Ding-dong, Avon calling!' Brief and scope Initially, the brief for Free The Birds was simply to reinvigorate Avon's packaging design. One of the world's biggest beauty brands needed a more consistent identity across all its global platforms.

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Graphic Design Trends to Watch in 2024

Designer Daily

The rise of 3D design is not just about aesthetic appeal; it’s about creating a more intuitive and engaging user experience. Whether it’s in digital advertising or product visualization, 3D designs offer a level of interaction that was once impossible. Print and digital media are also becoming more integrated.

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How Graphic Designers Can Help You Build A Brand Identity For Your Business?

Designer Daily

Graphic designers can create eye-catching social media graphics, cover photos, and profile images that are consistent with your brand’s identity, helping you stand out on social platforms. Packaging Design: If your business sells physical products, packaging design is essential.

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Haruko Hayakawa creates surreal CG artwork packed with humour and subversion

Creative Boom

My packaging clients were struggling with supply chain issues and were not able to get products, material samples or rapid prototyping done, so I returned to my 3D roots to help them visualise their products when factories were shut down. It's a fitting career as Haruko's passion for consumer products runs deep. "I

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Creative Careers You Can Get With a Graphic Design Degree

Designer Daily

Immerse yourself in shaping the visual style and imagery of various media, from advertising to movies and magazines. Collaborate with talented artists and designers, providing the artistic direction that fuels a cohesive vision. Design attractive and purposeful packaging that influences consumer experiences and purchasing decisions.