Inkbot Design

FEBRUARY 26, 2024

However, they’re created new for modern products. In recent years, more and more brands have been embracing throwback styles to cash in on nostalgia marketing. This immediately puts them in a favourable state of mind when evaluating the product. An example of retro cereal packaging using vintage illustrations and fonts.

Packaging Design 68

Packaging Design Fonts Brand Branding 68

Inkbot Design

JANUARY 24, 2024

Corporate & Brand Mascots Companies also utilise character mascots or “yuru kyara” for promotions and advertising. Well-known examples include: Peko-chan for Fujiya sweets Colonel Sanders for KFC Hello Kitty by Sanrio In 2020, the market size for character merchandising in Japan was approximately 1.7 trillion yen.

Graphic Design 40

Graphic Design Graphic Arts and Crafts Print 40

Inkbot Design

NOVEMBER 14, 2023

30+ Innovative Signage Ideas: How to Make Your Business Stand Out Signage plays a crucial role in marketing and branding for businesses. Your signage can become an invaluable marketing asset with the right innovative approach. AR signs can display coupons, product visuals, navigation, and more.

Arts and Crafts 96

Arts and Crafts Digital Brand Branding 96

Inkbot Design

JANUARY 1, 2024

Car Wrap Advertising: Creating Moving Billboards Imagine driving down the freeway and seeing a car drive by wholly covered in a colourful, eye-catching advertisement. That is the power of car wrap advertising. This guide will explore everything you need to know about wrapping vehicles for advertising.

Advertising 80

Advertising Advertising Brand Branding 80

Inkbot Design

NOVEMBER 30, 2022

Business signage comes in various forms, such as signs that identify your business, advertising, and directional signs. Signs advertising your business are often placed strategically to catch the eye of passing drivers or pedestrians. Signage design is crucial to any marketing strategy and should be carefully considered and executed.

Advertising 59

Advertising Advertising Digital Production 59

Inkbot Design

AUGUST 28, 2022

How to Choose the Best Marketing Channel for your Business. There are three ways to market your products and services. Advertising, marketing promotions and sales are different methods of getting your products in front of potential customers. What is a Marketing Channel?

Marketing 59

Marketing Marketing Media Advertising 59

Inkbot Design

SEPTEMBER 29, 2023

The location can significantly impact graphic design salaries due to differences in the cost of living and market conditions. Similarly, motion designers who excel in creating animated visuals and graphics for videos and advertisements may earn higher salaries due to their specialised skill sets.

Graphic Design 75

Graphic Design Graphic Freelance Freelance 75

Inkbot Design

JANUARY 6, 2024

This article will explore designing for print vs digital media, the differences and creative considerations. File Format & Colour Print Relies On CMYK, Whereas Digital Uses RGB One of the first technical differences is file formats and colour spaces. But keeping content updated digitally also accrues costs over time.

Digital 82

Digital Print Layout Arts and Crafts 82

Inkbot Design

DECEMBER 10, 2023

Some die-cut shape ideas include: Product or company logo Simple geometric shapes – circles, triangles, stars Holiday-themed silhouettes like a Christmas tree, dreidel, or witch's hat Whimsical shapes like animals, flowers, hearts The dimensional aspect of a die-cut envelope makes it tactile and visually appealing.

Textures 98

Textures Fonts Print Graphic 98

Inkbot Design

MARCH 4, 2024

The Versatility of Offset Printing One of the most significant advantages of offset printing is its incredible versatility. With the right equipment and materials, this printing method can handle various substrates (printing surfaces) and produce virtually any imaginable printed product.

Print 58

Print Digital Printing Digital Magazine 58

Tuts Plus

JUNE 17, 2020

The nostalgia factor comes into play in terms of the audience you are aiming at, with designers and marketers aiming particular vintage products at particular demographics to tap into what they find nostalgic about their own childhoods and the periods when their parents were young. What Is Nostalgic Marketing?

Arts and Crafts 98

Arts and Crafts Graphic Design Photoshop Textures 98

Inkbot Design

APRIL 13, 2023

Creating a solid and memorable brand that resonates with your target audience is crucial in today's competitive market. Without a thorough understanding of your ideal customers, you may create marketing strategies and products that fall flat and fail to resonate with your target market.

Brand 136

Brand Branding Marketing Marketing 136

Inkbot Design

MARCH 20, 2024

In this guest post, we'll explore why attention to detail matters in t-shirt printing and how it can elevate your designs. Creating Impact with High-Level Precision The first impression always counts, especially in the competitive apparel market.

Print 68

Print Arts and Crafts Patterns Digital Printing 68

Shillington

SEPTEMBER 14, 2020

Modernist aesthetics in architecture, art and product design are familiar to many. This fascinating book chronicles the most influential ideas that have shaped industrial and product design. What Images Really Tell Us: Visual Rhetoric in Art, Graphic Design, and Advertising by Massimo Mariani. Buy the book. Buy the book.

Graphic Design 119

Graphic Design Graphic Arts and Crafts Print 119

Shillington

SEPTEMBER 22, 2022

Modernist aesthetics in architecture, art and product design are familiar to many. This fascinating book chronicles the most influential ideas that have shaped industrial and product design. What Images Really Tell Us: Visual Rhetoric in Art, Graphic Design, and Advertising by Massimo Mariani. Buy the book. Buy the book.

Graphic Design 140

Graphic Design Graphic Arts and Crafts Publishing 140