Inkbot Design

MARCH 18, 2024

Fortunately, several free digital marketing tools, low-cost advertising techniques and strategies help startups and small businesses stand out on a budget. Small business marketing refers to adopting the best ways to advertise your products or services using tactics and tools. What is Small Business Marketing?

Marketing 75

Marketing Marketing Advertising Advertising 75

Inkbot Design

OCTOBER 20, 2023

Awareness stage: This is the top of the funnel, where businesses aim to attract potential customers through various marketing channels like social media, content marketing, and advertising. Paid Advertising : Running targeted advertisements on platforms like Google Ads, social media platforms, and display networks to reach a wider audience.

Marketing 86

Marketing Marketing Education Media 86

Inkbot Design

FEBRUARY 18, 2024

For example, a blog post could be repurposed into: Infographic Video Series of social media posts Podcast Episode Presentation slides Email newsletter And more This allows you to reach different audience segments across platforms, drastically increasing your content's reach and ROI.

Marketing 90

Marketing Marketing Infographics Media 90

Inkbot Design

SEPTEMBER 14, 2023

Buy on Amazon Host Educational Webinars Webinars allow real-time interaction with your audience while demonstrating thought leadership. Promote your webinars and share recordings online. Design Visually Compelling Infographics Infographics quickly communicate complex information.

Marketing 81

Marketing Marketing Media Education 81

Inkbot Design

OCTOBER 7, 2022

Local Business Marketing is a marketing strategy that includes advertising your business in your community. Maybe you've tried advertising in newspapers, magazines, and on TV; maybe you've been using Facebook ads to advertise, but you still haven't seen any noticeable growth in your sales. Social media posts are free.

Marketing 132

Marketing Marketing Media Client 132

Inkbot Design

JUNE 1, 2022

But when it comes to advertising, sourcing, and reaching the targeted audience, digital marketing and traditional marketing strategies are significantly different. This type of advertisement requires much time, effort, and budget. Moreover, such advertisements generate relatively slower results than digital media marketing.

Marketing 98

Marketing Marketing Digital Media 98

Inkbot Design

SEPTEMBER 22, 2023

It will build an emotional bond beyond advertising and create a sense of trust. Apple's iconic “1984” advertisement during Super Bowl XVIII is a prime example. Examples: Infographics – Make complex info easier to understand. Infographics – Visually attractive graphics presenting facts or figures.

Marketing 92

Marketing Marketing Arts and Crafts Brand 92

Inkbot Design

APRIL 21, 2022

Advertising commercials and radio soon followed it. Attract them with your content and social media marketing to drive them to your website, where you can convert people to leads or clients. Five types of lead magnets that are highly effective: eBook Video course Case study Statistics Webinar. 6 – Environmentally friendly.

Marketing 89

Marketing Marketing Digital Media 89

Inkbot Design

MAY 17, 2023

You can draw, educate, and nurture your target audience by creating valuable and engaging content like blog posts, articles, videos, and infographics. Companies can increase brand awareness , foster customer loyalty, and drive website traffic by creating compelling content, engaging with followers, and leveraging paid advertising options.

Marketing 72

Marketing Marketing Digital Media 72

Inkbot Design

NOVEMBER 9, 2023

Infographics, photos, videos, and illustrations vary in format. Podcasts, webinars, and presentations to expand your reach. Incorporating content offers into your advertising and campaigns. Shorter micro-content like social media posts to pique interest. FAQs, guides, and resources to cover a wide range of queries and needs.

Media 91

Media Publishing Publishing Patterns 91

Canny

SEPTEMBER 28, 2021

Sure you can use paid advertising to promote it, but there’s nothing stopping you from creating your own blog and getting content up and running. Use More Infographics. To make information more digestible, you should create infographics alongside written posts. Yes, organically! What’s not to like?! Keep Content Up to Date.

Marketing 193

Marketing Marketing Infographics Brand 193

Noupe

FEBRUARY 20, 2020

Today, thanks to digital transformation, businesses can use everything from blogs and Facebook posts to SEO and pay-per-click (PPC) advertising to capture attention. Aside from the above, other examples of outbound marketing include television, radio, and print advertisements; billboards; direct mail; and email blasts to purchased lists.

Internet and Software Development 127

Internet and Software Development Marketing Marketing Digital 127

Inkbot Design

SEPTEMBER 19, 2023

2 – Demonstrates Industry Expertise Regularly posting relevant articles, videos, or infographics positions you as an expert. Regularly producing valuable content can also open doors to speaking engagements, webinars, or industry-specific events.

Marketing 67

Marketing Marketing Brand Branding 67

Inkbot Design

NOVEMBER 29, 2023

Well-crafted blog posts, videos, infographics, case studies, and other formats allow businesses to flaunt their experience while providing readers with helpful information and entertainment. This visual content channel offers advertisers unparalleled ways to reach and engage users.

Marketing 92

Marketing Marketing Digital Advertising 92

Design Beep

NOVEMBER 24, 2023

The evolving market dynamics demand innovative strategies to attract potential clients and convert them into valuable leads. Engaging content, such as high-quality images, virtual tours, and client testimonials, can captivate potential leads and drive them toward the sales funnel. Let’s learn how!

Marketing 52

Marketing Marketing Client Education 52

Inkbot Design

OCTOBER 22, 2023

You will learn how to promote your products or services on LinkedIn and discover best practices for LinkedIn advertising , enabling you to reach a targeted audience and drive business growth. LinkedIn is a platform that focuses on professional networking, making it an ideal place to connect with potential clients, partners, or employers.

Marketing 80

Marketing Marketing Networking Self-employed 80

Inkbot Design

AUGUST 31, 2023

Create a diverse content menu with blog posts, videos, podcasts, webinars, and infographics. Leverage social media, email marketing, and paid advertising to promote your content actively. Diversify Content Types: Not everyone learns the same way. Some respond better to text, others to visuals.

Marketing 88

Marketing Marketing Programming Production 88

Canny

SEPTEMBER 7, 2021

When advertisements are placed onto a site through an agreement with the web site owner so that visitors are directed to the advertising company’s site, this is called affiliate marketing. The site owner earns income whenever a visitor either visits or buys from the advertising company’s site after clicking on the advertisement.

Marketing 198

Marketing Marketing Internet and Software Development Advertising 198

Inkbot Design

JANUARY 18, 2023

Infographics , for example, are a great way to divulge information in a fun, memorable, and visually-appealing way. This can be achieved with various materials, including quizzes, webinars, infographics, podcasts, animations, etc. Many blog and social media posts lack quality and sometimes even relevance to their detriment.

Infographics 72

Infographics Marketing Marketing Media 72

Inkbot Design

APRIL 13, 2023

This information can help you create targeted advertising campaigns, set product prices, and determine where to focus your marketing efforts. Utilise various formats, such as blog posts, videos, social media, podcasts, and webinars, to reach your audience effectively. This can include blog posts, videos, infographics, and more.

Brand 142

Brand Branding Marketing Marketing 142

Inkbot Design

SEPTEMBER 2, 2023

Visual Appeal : Use eye-catching visuals, such as images, infographics, and videos. Here are some strategies: Create Compelling Lead Magnets : Offer valuable resources , such as ebooks, webinars, or exclusive content, in exchange for email subscriptions.

Marketing 95

Marketing Marketing Media Arts and Crafts 95

Inkbot Design

MAY 26, 2023

You have many options: blogs, infographics, case studies, webinars, ebooks – you name it! We're not just talking about churning out excellent articles, eye-catching infographics, or engaging videos. So, let's dive into what makes email content effective and how you can keep your readers hooked!

Marketing 103

Marketing Marketing Arts and Crafts Education 103

Inkbot Design

JANUARY 5, 2024

Repurpose top-performing content into multiple formats: Blog post => Video summary Webinar => Infographic Ebook => Blog post series This allows you to maximise value from high-quality content. Consistency builds familiarity and trust. Buy on Amazon Repurposing to Expand Reach Create once, and distribute everywhere.

Marketing 85

Marketing Marketing Programming Education 85

Inkbot Design

JANUARY 21, 2024

Infographics: Visually engaging infographics tend to get shared widely on social media, driving referrals to your site. 3: Paid Advertising Paid advertising refers to ads you pay to promote on platforms like Google, Facebook, Instagram, Twitter, Quora and more. This instant credibility lands clients. Expand reach.

Marketing 78

Marketing Marketing Media Programming 78

Canny

MAY 31, 2022

Here’s an infographic to help: How Does B2B Inbound Marketing Differ from Content Marketing? Advertising (digital/traditional). In order for those leads to happen, marketers need to make sure that every piece of content (video, blog, infographic, email) has opportunities for prospects to convert. Social media.

Marketing 158

Marketing Marketing Media Brand 158

Inkbot Design

APRIL 20, 2023

One way to achieve this is by incorporating visuals such as images, videos, and infographics into your social media posts. Infographics are a powerful way to present complex data and statistics in a visually appealing and easy-to-understand format. Videos, on the other hand, offer a more immersive and interactive experience.

Media 144

Media Brand Branding Marketing 144

Inkbot Design

SEPTEMBER 29, 2022

Digital Content Marketing, also known as Digital Advertising, is the practice of advertising goods or services using online methods such as websites, emails, and mobile apps. For example, an infographic is a type of digital content quickly becoming one of the best ways to engage customers. Sale Bestseller No. −$2.36.

Marketing 119

Marketing Marketing Digital Infographics 119

Inkbot Design

APRIL 20, 2024

Adopting the headspace of your ideal customer or client. But a strong move would be publishing a 5k+ word beast that covers everything from choosing the best email service provider and crafting irresistible lead magnets to advanced tactics such as building kickass opt-in boxes, running giveaways/contests and integrating with webinars.

Internet and Software Development 94

Internet and Software Development Arts and Crafts Media Marketing 94

Inkbot Design

MARCH 22, 2023

This is alarming since studies indicate that digital media channels accounted for 67% of global advertising spending in 2022 and are expected to rise to 73% by 2027. This way, your audience is compelled to take action, whether downloading an eBook, signing up for a newsletter, or attending a webinar.

Marketing 103

Marketing Marketing Digital Media 103

Canny

NOVEMBER 4, 2021

It is essentially a digital portfolio to show new clients what you’re capable of. Gives social proof as new clients can see the level of work you’re capable of achieving. Acts as case studies instead of writing paragraphs of text explaining how you benefit clients. At Canny, our showreel sits proudly on our homepage.

Production 148

Production Internet and Software Development Marketing Marketing 148

Inkbot Design

MARCH 21, 2023

Visual content can take many forms, from eye-catching images and short, high-impact videos to colourful infographics and interactive motion graphics. The possibilities are endless, from stunning illustrations and explainer videos to interactive infographics and engaging animations.

Marketing 139

Marketing Marketing Media Brand 139

Inkbot Design

JULY 15, 2022

It is different from traditional advertising as the main focus of content marketing is on providing practical, valuable and consistent information. In the traditional model, advertising was the primary distribution channel. Infographics: Infographics are visual representations of data, information or knowledge.

Marketing 102

Marketing Marketing Media Advertising 102

Inkbot Design

OCTOBER 26, 2023

Use engaging formats: Experiment with different formats like videos , infographics , and podcasts to make your content more visually appealing and shareable. Use captivating visuals: Incorporate eye-catching images, videos, and infographics in your social media posts to grab attention and entice users to click through to your website.

Media 90

Media Marketing Marketing Advertising 90

Inkbot Design

APRIL 23, 2024

Instead of bothering individuals with sales pitches as regular ads do, this advertising provides continual solutions through valuable facts. Today’s society has grown tired of being bombarded by irritating advertisements. Visual: Videos, graphics/presentations from SlideShare/infographics/handouts/templates/checklists etc.

Marketing 78

Marketing Marketing Media Infographics 78

Inkbot Design

JANUARY 14, 2024

Consider free community-building offerings like forums, Facebook groups, webinars, expert Q&As and contests that encourage participation while establishing your expertise. Some proven blogger monetisation models include: Display Advertising Join Google AdSense or other ad networks to earn money by allowing paid ads on your site pages.

Internet and Software Development 87

Internet and Software Development Media Self-employed Marketing 87

Inkbot Design

FEBRUARY 13, 2024

✔️ Products and Services Tabs – Showcase every offering available to customers and clients. Advertise Open Job Listings Cast a wider talent net by advertising employment opportunities to qualified candidates already on LinkedIn—tailor ads based on criteria like skills, education, certifications, location, etc.

Networking 93

Networking Marketing Marketing Education 93

Design Wizard

DECEMBER 1, 2021

Infographics that introduce your brand. Collaborations like guest posting, distributing infographics, or being a guest on a podcast are just a few examples of how to get other businesses to link back to you. Build Awareness with Paid Advertising. To get a quicker return on investment, consider paying for advertising space.

Marketing 78

Marketing Marketing Media Brand 78