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The Importance of Typography in Advertising

Inkbot Design

The Importance of Typography in Advertising Typography is far more than just a pretty typeface; it’s a powerful tool in advertising. It can communicate messages, establish brand identity , captivate audiences, and enhance user experience. Typography is crucial in creating brand recognition (i.e.,

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Free The Birds reinvents global cosmetics brand Avon for the world of 2023

Creative Boom

One of the world's biggest beauty brands needed a more consistent identity across all its global platforms. For those aged 50 and up, the word 'Avon' instantly summons the advertising catchphrase 'Ding-dong, Avon calling!' These elements reflect Avon's new 'Embrace Your Power' brand positioning.

Brand 428
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Wolff Olins creates a renewed, defiantly optimistic brand identity for LG

Creative Boom

The global electronics brand is going against the tide with an upbeat campaign focusing on positivity. Titled 'Life's Good', the campaign features digital out-of-home (OOH) advertisements at renowned landmarks across the globe, including sites in Dubai, London, New York, Vietnam and Seoul. Everyone's down in the dumps right now.

Brand 384
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How Graphic Designers Can Help You Build A Brand Identity For Your Business?

Designer Daily

Therefore, all elements like images, typography, fonts, colors together make up a brand design. Needless to say, graphic designing has the power to alter the perception of a brand. Therefore, any brand- big or small feel the need to hire a graphic designer at some stage for their business.

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Can you dig it? Colossal craft new identity for quirky wine brand Archer Roose

Creative Boom

Greg Almeida, co-founder of Colossal, explains how they rebranded Elizabeth Banks' canned wine brand and gave it a new lease of life. The brand has a strong reputation within the industry because of its focus on quality wine, taste and flavour. All while making the brand distinct in a crowded category." explains Greg. "We

Brand 369
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Why Are Logos Important in Advertising?

Inkbot Design

Why Are Logos Important in Advertising? Logos are one of the most vital elements of any advertising campaign. As the visual face of a brand, a logo conveys what a company or product is all about at a glance. But why exactly are logos so crucial for effective advertising ? This comprehensive guide examines the key reasons.

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The Click crafts new logo and branding for legendary retailer Jarrolds

Creative Boom

Brand concept "The debate of whether to retain the lion in the redesigned logo did come up during our creative process," explains Adam Ewels, design director at The Click. However, we quickly realised the lion contributed a huge amount of brand equity." Another significant addition to the new branding is the infamous 's'.

Brand 376