Ghost helps spread sunny optimism in its cheerful identity for a new wellness app
Creative Boom
OCTOBER 6, 2023
The logotype itself is inspired by the iconic smiley face ideogram that emerged in the 1950s and has become one of the most recognised symbols in the world. Straightforward yet profound, the concept guides its brand direction as it prepares to "shine brightly" and help hundreds find their daily dose of sunshine.
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