Inkbot Design

JANUARY 23, 2024

Selecting or updating a company, product, or brand logo is an essential decision with financial and perceptual implications. Your Brand Has Evolved As your business grows and changes over 5, 10, or 20+ years, ensure your logo aligns with your core identity and messaging. How Much Does a Logo Redesign Cost?

Agency 98

Agency Brand Branding Freelance 98

Abduzeedo

MAY 22, 2022

ROOK/NYC, a New York-based independent creative agency known for creating disruptive brands and packaging designs, was able to do exactly that by maximizing education without losing premium appeal. With so many positive layers of the brand, ROOK/NYC was challenged to create a packaging system that translated each aspect to the consumer. .

Packaging Design 81

Packaging Design Agency Marketing Marketing 81

Canny

FEBRUARY 21, 2023

It’s not the brand you normally buy, and you’ve never even tasted the flavour, but it’s visually really intriguing. Have you ever not bought a brand of chocolate as a gift, because the packaging looked really cheap? Have you ever not bought a brand of chocolate as a gift, because the packaging looked really cheap?

Packaging Design 97

Packaging Design Production Brand Branding 97

Inkbot Design

JANUARY 19, 2024

The Power of the Umbrella Brand An “umbrella brand” refers to a broad brand name a company uses to cover several related products. The umbrella branding strategy allows a company to introduce new products associated with its existing brand. What is an Umbrella Brand? What is an Umbrella Brand?

Brand 98

Brand Branding Internet and Software Development Marketing 98

Mindsparkle Mag

JUNE 30, 2021

One of the biggest obstacles for non-profitable brands is getting noticed. Alright Studio has a track record for creating stunning, compelling brands across a category agnostic range of industries, from food to CPG to mission-driven financial game-changers, like Valia Ventures, RDCL, and now, Overflow.

Brand 52

Brand Branding Agency Patterns 52

Canny

APRIL 5, 2023

Popular YouTuber and content creator Sean McLoughlin released a range of ethically sourced coffee back in 2020 under the brand name Top of the Mornin’ as a nod to his Irish heritage. Over the last 3 years, the brand has evolved into a range of ground and whole coffee beans, tea, and hot cocoa available online to a broader global audience.

Packaging Design 78

Packaging Design Brand Branding Templates 78

Canny

MARCH 1, 2023

It’s been over 10 years since 7UP last touched up and refreshed its brand identity, with a rebrand that didn’t exactly resonate with global audiences. However , the beginning of 2023 has seen the release of the new packaging design and brand identity created internally by PepsiCo for the popular lemon-lime soft drink.

Packaging Design 78

Packaging Design Brand Branding Advertising 78

Inkbot Design

MARCH 24, 2024

Invest in Logo Design: A Powerful Brand Identity Awaits Have you ever noticed how some logos just stick in your mind? That clever little symbol or wordmark that immediately conjures up the brand image? Logos are much more than just a pretty picture – they're the essence of a company's brand distilled into one powerful visual.

Brand 98

Brand Branding Arts and Crafts Marketing 98

Canny

MARCH 28, 2023

Whether you’re pitching your brand to investors or looking to gain some new clients, a branding deck is essential in helping to tell your visual brand story. You may be emailing your deck to the intended audience, or presenting it in person, so you need to ensure that each slide contains key information about your brand.

Templates 88

Templates Brand Branding Presentation 88

Creative Boom

MARCH 31, 2025

What began as a creative outlet for one overworked designer has grown into a globally distributed design studio with a cult following in the cannabis and CPG worlds. When Andrea Beaulieu launched Studio Linear back in 2011, she wasn't building a brand agency; she was carving out a corner of creativity in her off-hours.

Client 221

Client Brand Branding Fashion 221

Canny

MARCH 29, 2023

Pepsi is a brand that has been around for over 125 years and they often switch up their branding at varying intervals to appeal to the current audience. The brand name definitely packs more of a punch now as it is in black and far bolder than previous logos that have been in the brand colours of red, white, or blue.

Packaging Design 78

Packaging Design Brand Branding Templates 78

Inkbot Design

NOVEMBER 30, 2023

This article explores some of the most innovative, modern marketing ideas brands should consider integrating in 2024 and beyond. As social media expands its reach, influencers only become more vital assets for brands looking to insert themselves into cultural conversations organically. Work with micro-influencers in your niche.

Marketing 97

Marketing Marketing Internet and Software Development Brand 97

Inkbot Design

MAY 9, 2023

CPG Branding: How to Build and Maintain a Strong Consumer Brand Today, we're diving into the fascinating world of CPG branding. If you're wondering what CPG stands for, it's “Consumer Packaged Goods.” Now, why is branding important for CPG? Often, it's the power of branding.

Brand 72

Brand Branding Marketing Marketing 72

Shillington

JULY 18, 2021

We chatted with Vanessa two years after graduation to learn about her Shillington experience, You started your career in marketing and brand management within the food & beverage CPG space at PepsiCo. In the end, my campaign entitled One Understanding, came to be a lighthearted, approachable, and educational branding project.

Education 52

Education Graphic Design Brand Branding 52

Mindsparkle Mag

MAY 26, 2021

A husband & wife team driven to help CPG businesses grow through impactful and strategic design under the name of Macaroni Creative. From the Hudson Valley, currently located in New York City they have worked to build memorable and successful brands for a broad range of clients in the food, beverage, and hospitality industries.

Brand 111

Brand Branding Client Production 111

UX Collective

AUGUST 31, 2023

Specifically, Instacart is building their ads product for consumer packaged goods (CPG) advertisers  — classic examples of CPG advertisers are Procter and Gamble (makes Tide pods), Coca Cola, Kellogg’s, AbInBev (makes Bud Light) to name a few. For the same reason, I’m very bullish about Instacart ads.

Marketing 106

Marketing Marketing Advertising Advertising 106

Design Week

JANUARY 13, 2023

When it comes to making FMCG more sustainable “there are no shortage of challenges”, says Jos Harrison, global head of brand experience and design at Reckitt.

Brand 82

Brand Branding 82

Mindsparkle Mag

MARCH 20, 2022

Saint-Urbain worked with their clients to reimagine their previous “futuristic look” into the premium, nostalgic, meat-centric brand that’s heavily inspired by a classic deli that just so happens to care about the planet. The post Prime Roots Identity appeared first on Mindsparkle Mag.

Client 52

Client Textures Animation Brand 52

Eye on Design

JUNE 15, 2022

Jeni’s, largely recognized as the first national artisanal ice cream brand, started shipping back in 2004, just two years after its shop opened. In a 2017 interview with Inc , Jeni’s CEO John Bauer said that the logistical challenges — Jeni’s team packed its own orders and shipped them via UPS — were worth it to gain brand recognition.

Brand 67

Brand Branding Production Programming 67

Inkbot Design

JANUARY 15, 2024

8 Environmental Branding Trends to Follow Environmental branding has become an increasingly important focus for companies looking to showcase their sustainability credentials and connect with eco-conscious consumers. This demands more sophisticated brand tracking but bolsters credibility.

Brand 52

Brand Branding Marketing Marketing 52

Inkbot Design

FEBRUARY 21, 2023

3 – Brand Development Brand development is why Apple is one of the most beloved and profitable companies today. Apple customers pay for the brand; they pay to have the apple symbol with them. Apple customers pay for the brand; they pay to have the apple symbol with them.

Brand 59

Brand Branding Marketing Marketing 59

Canny

APRIL 18, 2023

Marketing KPI’s are used to measure performance based on key business goals, whether that be raising brand awareness or increasing sales by 20%. 5 years is a long time to stay loyal to a CPG company , especially with new brands arriving on the scene everyday, and paying monthly for a subscription is a big commitment.

Marketing 78

Marketing Marketing Media Production 78

Inkbot Design

JANUARY 18, 2024

12: ABSOLUT Vodka, “ABSOLUT __” Campaign (1980s-2000s) Paving the Way for Flexible Brand Contextualisation In 1979, ABSOLUT was an unknown vodka brand when it hired TBWA to dramatise its Swedish origins. It epitomised how a brand could integrate within diverse cultural contexts through a flexible, creative platform.

Advertising 98

Advertising Advertising Print Brand 98

Inkbot Design

APRIL 14, 2022

You can use your packaging to develop your brand image further, send a message or grab attention. According to NielsenIQ, the consumer packaged goods (CPG) market releases around 30,000 new products a year. 4 – Know Your Brand. Who are you as a brand? Your product packaging should match your brand image.

Production 98

Production Packaging Design Manufacturing Publication 98

Mindsparkle Mag

JANUARY 6, 2023

Addressing these challenges is Audo, who partnered with branding and marketing agency SMAKK to create a humanistic identity as meaningful as its mission to bridge the gap between learning and earning with AI, helping Gen Z users of all types reach their full potential. SMAKK also found creative inspiration in an unlikely place – gaming.

Education 52

Education Arts and Crafts Agency Brand 52

Canny

MARCH 14, 2023

The market for consumer packaged goods is oversaturated as new CPG brands pop up day in day out, so it can be hard to differentiate from the growing pool of competitors. We have included new start-ups from 2022 that are growing in popularity by the day, alongside some of the CPG giants that have ruled the market for decades.

Brand 78

Brand Branding Production Marketing 78

Creative Boom

JANUARY 7, 2025

Project by Storm Wigget for Cecilia's Farm Peeled Cling Peaches The leader of the school's new Online Master in Brand Design explains why it's the ideal launchpad for aspiring brand design leaders. This is where the power of strategic brand design comes into play. We chatted to her to find out more.

Brand 434

Brand Branding Art Arts and Crafts 434

Creative Boom

APRIL 23, 2025

Monte's Fine Foods might be known for its tomato sauce, but behind the label is a brand steeped in family legacy, creative crossovers, and cultural cachet. It's about world-building, then creating a brand universe." That lightbulb moment became a full-blown brand. It's easy to make a logo or compelling content," he says.

Brand 397

Brand Branding Fashion Media 397