2017 Branding Design Strategy 
Inkbot Design
OCTOBER 30, 2023
The IBM logo exemplifies effective brand building over the long term. For designers, the evolving IBM logo offers lessons on creating a dynamic brand identity that remains recognisable yet fresh across decades. Some critics have argued that the 1962 logo went too far in simplifying the brand image.
Shillington
OCTOBER 7, 2021
Shillington was my first experience learning design. The way stop signs are designed, the branding of my favorite coffeeshop in my hometown, the layout design of magazines I never paid attention to—everything. Design is truly everywhere you look, and design thinking is the core of innovation.
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Azure Magazine
MAY 10, 2022
Enter Bala — a stylish exercise brand that recently opened its first retail store, a pastel-hued New York City pop-up designed by Ringo Studio. By highlighting the visual appeal of Bala’s products, Ringo underscores the clever logic behind Bala’s overall design strategy.
Shillington
FEBRUARY 25, 2020
Since graduating, Oyinkan is back in Nigeria and founded the Aseda Design Agency specializing in brand strategy. She hopes to contribute to the growing design community and make an impact on creative literacy for upcoming Nigerian designers. I felt very grateful to have been a part of building the Atmosphère brand.
Azure Magazine
AUGUST 30, 2021
JennAir Canada is launching a brand-new, three-part virtual program — Modern Luxury: The Event Series! With a focus on thought-provoking design topics, each event will spark meaningful dialogue about modern luxury’s evolution, new design trends and what will shape the industry over the next year and beyond.
Design Beep
AUGUST 27, 2024
Advocating for better website layouts benefits both the business and the brand’s image. Begin With a Uniform Approach A practical and systematic approach to website design is essential for enhancing navigation. Mobile web traffic has remained steady at around 50% since 2017 and is unlikely to decrease.
UX Collective
JULY 16, 2023
Law 3: Build your brand I met Brett Lovelady of Astro Studios while working on Xbox also. An industrial designer by trade, he spoke so eloquently in meetings about design, strategy, and business and I was always in awe. Build your brand, Rei.” Build your brand.” Build your brand. Shed your ego.”
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