Reviewed: New Logo and Identity for Waze by Pentagram
Under Consideration / Brand
JULY 6, 2020
Originally created as a free digital database of the map of Israel in Hebrew built through crowd-sourcing and named FreeMap Israel, the Israel-based company created Waze in 2008 to commercialize its technology and after a few years of expansion and adoption, it was purchased by Google in 2013. Illustrations and infographics.
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