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Designing with the brain in mind: a deep dive into neuroaesthetics

UX Collective

In this article, I will delve deeper into the theory of neuroaesthetics, explore how our brains process beauty, and examine the implications of color, symmetry, balance, and shapes in our designs. So let’s find out how neuroscience can empower us to become better designers! 2011) Ishizu, Tomohiro, and Semir Zeki. PloS one 6.7

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MoreySmith Revamps London’s Henrietta House for Hybrid Work

Azure Magazine

Overall, it’s a design concept that seems to say, “If you’re going to come into the office in 2022, let’s make it count.”. A total reimagining of Henrietta House, the West London building that CBRE has occupied since 2011, the project evolved from a conversation that CBRE and MoreySmith began long before the pandemic, back in 2017.

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Why Your Website Needs a Mobile-First Design

Inkbot Design

The name is pretty self-explanatory – a mobile-first website is a website that starts with a mobile-friendly design, which is then adapted to work on desktops and larger screens. A responsive website is reactive, adapting to work well on mobile devices instead of specifically designed for mobile use. Navigation. $30.00.

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Top 6 Graphic Design Elements Crucial to Your Website’s SEO

Inkbot Design

For example, one typical mistake designers make placing just one CTA button on a page (usually at the bottom). But by positioning CTAs throughout the content and implementing design strategies to maximise their visibility, designers could effectively encourage web visitors to notice these graphic elements, consider taking action, and convert.

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How to navigate the insanity of behavioral science

UX Collective

People started using more interactive design strategies, and eventually, we reached Web 2.0 While working on the book in 2011, I decided to run a few classes and fine-tune the content. So it’s probably no surprise that Aristotle’s framework worked extremely well in the frist decade or so. when two-way communication dominated.

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Product lessons from the history of HBO

UX Collective

HBO still had the upper hand in content , but Netflix would also challenge that by shifting to original content starting in 2011 with “House of Cards”, a show HBO had passed on for budgeting reasons. Netflix launched streaming in 2007 and delivered a service that HBO couldn’t counter without disrupting its existing business model.

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The waves of research practice

UX Collective

My Director of Product Management handed me Steve Blank’s Four Steps to the Epiphany (2005) in 2011 as the bible for customer work — customer discovery, customer validation, customer creation, customer building. Rigor didn’t matter so much as contact and baseline exposure to context. We needed customers and we needed insights.