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The 26 Best Books for Creative Business Owners

Inkbot Design

Sale Big Magic: Creative Living Beyond Fear Hardcover Gilbert, Elizabeth (Author) English (Publication Language) 304 Pages – 09/27/2016 (Publication Date) – Riverhead Books (Publisher) −$6.99 $11.01 Martin's Press (Publisher) −$7.09 $22.90 Buy on Amazon 2. Buy on Amazon 6. Buy on Amazon 9.

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Top 10 Best Books On Branding Design & Identity

Inkbot Design

Hardcover Book Miller, Donald (Author) English (Publication Language) 240 Pages – 10/10/2017 (Publication Date) – HarperCollins Leadership (Publisher). This is something that many marketers know but need to articulate, and it's often difficult to put into words. −$10.60. $14.39. Buy on Amazon. $24.99.

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Guerrilla Advertising: How to Make Your Brand Stand Out

Inkbot Design

Guerrilla Advertising: How to Make Your Brand Stand Out Guerrilla advertising (or guerrilla marketing) is a term that describes the process of utilising unconventional and sometimes illegal tactics to generate free publicity for a brand, product, or service. I can think of many ways to market a business online.

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The 37 Best Design Books to Level Up Your Skills

Inkbot Design

Sale Graphic Design Theory: Readings from the Field Armstrong, Helen (Author) English (Publication Language) 151 Pages – 03/11/2009 (Publication Date) – Princeton Architectural Press (Publisher) −$22.95 $2.00 He examines why some products confuse users while others feel intuitively easy to operate.

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Why are Western apps more minimalistic than Asian apps?

UX Collective

It’s worth mentioning that both these studies were done between 2002 and 2005. They specifically examined how these companies tailored their websites for the Turkish and Russian markets. In other words, Asian (collectivist) companies were more likely to adapt their websites to the Turkish and Russian markets than Western companies.

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Don Norman and the Emotional Side of Design

Inkbot Design

Author) English (Publication Language) 272 Pages – 05/11/2005 (Publication Date) – Basic Books (Publisher) −$6.10 $11.89 Daniel Kahneman's landmark studies led to him receiving the 2002 Nobel Prize. Mailchimp Email Marketing Platform Another stirring example comes from the Mailchimp marketing platform.

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Behavioural Design: The Art and Science of Influencing Behaviour

Inkbot Design

As our ability to measure and analyse behaviours accelerated in the digital age, private companies increasingly took notice of marketing and sales applications—for example, recommendation engines at Amazon and Netflix. Examples range from liking notifications to keeping us checking apps to running loyalty programs in supermarkets or cafes.

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