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Behavioural Design: The Art and Science of Influencing Behaviour

Inkbot Design

Behavioural Design: The Art and Science of Influencing Behaviour Consumer behaviour and psychology have always gone hand-in-hand. Persuasive Design Persuasive technology is the umbrella field focusing on digital systems crafted to form new attitudes or behaviours or reinforce existing ones. Sale Science And Human Behavior Skinner, B.F

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The 26 Best Books for Creative Business Owners

Inkbot Design

If you're anything like me, you have a burning passion for your craft and a desire to turn it into a thriving business. Elizabeth Gilbert's infectious enthusiasm and wise insights will remind you why you fell in love with your craft in the first place. Author) English (Publication Language) −$12.10 $14.89

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The 37 Best Design Books to Level Up Your Skills

Inkbot Design

Reading is one of the best ways to learn new techniques, theories, and approaches to elevate your craft. Sale Graphic Design Theory: Readings from the Field Armstrong, Helen (Author) English (Publication Language) 151 Pages – 03/11/2009 (Publication Date) – Princeton Architectural Press (Publisher) −$22.95 $2.00

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From the New York Times to Pentagram sky is the limit for multi-awarded Matt Willey

Type room

That, more than anything else, shaped my childhood” says Matt Willey, arguably one of the most influential art directors of the industry and an official Pentagram partner as announced earlier this week in his latest interview with Creative Review. Willey studied graphic design at Central St. Martins in London , graduating in 1997.

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The Vibrant World of Japanese Graphic Design

Inkbot Design

Post-War Graphic Design After WWII, Japan rebuilt while embracing traditional art and international modernism in graphic design. Letterpress connects generations through knowledge transfer workshops while revitalising an old craft. This segmentation allows a vast manga industry to cater to all interests.

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Remembering Nicholas Thirkell: “he took ideas to their ultimate expression”

Design Week

I’d known him since the late 1960s, when we were both art directors in the publishing world. Nick was extraordinarily talented as a designer and art director, with an uncanny ability to recognise great emerging talent, especially illustrators. V&A daybook on Indian animal art, 1990. Creatively, it was another story.

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Don Norman and the Emotional Side of Design

Inkbot Design

Emotional design considers all three levels holistically to craft experiences that resonate on multiple fronts. Author) English (Publication Language) 272 Pages – 05/11/2005 (Publication Date) – Basic Books (Publisher) −$6.10 $11.89 Buy on Amazon Why Does Emotional Design Matter?