Behavioural Design: The Art and Science of Influencing Behaviour
Inkbot Design
NOVEMBER 25, 2023
Behavioural Design: The Art and Science of Influencing Behaviour Consumer behaviour and psychology have always gone hand-in-hand. Useful ethically in health contexts, questionable in social media feeds. Awarded 2002 Economics Nobel Prize for prospect theory on how choices change based on certainty, losses, etc.
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