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Guerrilla Advertising: How to Make Your Brand Stand Out

Inkbot Design

Guerrilla Advertising: How to Make Your Brand Stand Out Guerrilla advertising (or guerrilla marketing) is a term that describes the process of utilising unconventional and sometimes illegal tactics to generate free publicity for a brand, product, or service. But to make your brand stand out, you need a guerrilla advertising strategy.

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How storytelling is at the heart of the Nike brand

Creative Review

In the 2002 book The Brand Gap, author Marty Neumeier explains that the idea of a brand is little more than a collective amalgam of people’s gut feelings about a product, service, or company. Top: Air Max advertisement, c 1987-95; Above: Branding development by Carolyn Davidson, 1970s. All images: © Nike, Inc.

Brand 106
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25+ Best Tagline Examples: The Power of a Punchy Tagline

Inkbot Design

Good.” — Verizon (2002) This conversational tagline perfectly dramatised their positioning as a leader in network coverage. Flexibility: Can you envision this tagline looking badass and on-brand wherever you use it (advertising, packaging, digital campaigns)? Can You Hear Me Now? Will this one sear itself into memory?

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Top 10 Negative Space Logos that Redefine Creativity

Inkbot Design

In 2005, the ice cream giant looked to showcase its 31 flavours in a new logo designed by the renowned advertising agency Ogilvy & Mather. 7 – The Tour de France Logo The iconic Tour de France logo, unveiled in 2002, showcases the power of negative space in logo design. Designed in 2005 by graphic designer Stuart W.

Brand 98
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Early Web Design Helped a Generation Express Themselves Online. How Do We Capture That Feeling Again?

Eye on Design

I wasn’t thinking about, you know, the district wanting to convey a message or advertising or stuff like that,” he said. By 2006, the social networking site temporarily surpassed Google as the most visited website in the United States. The classroom dynamic was lowkey and democratic. It was full of attitude and amateurity.

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The Beginner’s Guide to LinkedIn Marketing & Networking

Inkbot Design

The Beginner's Guide to LinkedIn Marketing & Networking LinkedIn, the professional networking platform, offers many opportunities for individuals and businesses to connect, engage, and market their products or services. Building your LinkedIn network is crucial for successful networking and marketing.

Marketing 103
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100 Amazing One Letter Logos: Monogram Logo Design

Inkbot Design

Ericsson Ericsson is a global telecommunications and networking company headquartered in Stockholm, Sweden. The font choice reflects professionalism and reliability, aligning with its reputation as a leading provider of network infrastructure and services. Established in 2002, the company has its headquarters in Leeds, UK.