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Leveraging Social Proof Marketing for Success

Inkbot Design

Leveraging Social Proof Marketing for Success Social proof is one of the most powerful tools in a marketer's toolkit. At its core, social proof refers to the psychological phenomenon where people look to the behaviour and actions of others to guide their own. What Exactly is Social Proof?

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How Enhanced UX Transforms Photography Marketing

Inkbot Design

How Enhanced UX Transforms Photography Marketing Photography has changed so much because of digital technology. It is now necessary for photographers to possess skills that go beyond the technical aspects of the craft due to the vast number of people in this industry, thanks to the popularity of social media and online platforms.

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Brand Deals: The Art of Sustainable Creator Economy Collaborations

Noupe

In the last eight years, its global market size has increased by more than 20 times and is expected to reach $500 billion in the next three years. 67% of B2B marketers see more impact with influencer marketing than brand-only campaigns. A pro when working with affiliate marketers? And it’s not hard to see why.

Brand 67
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Future Docs' sector-defying identity by Unfound aims to get more students through med school

Creative Boom

A "one-size-fits-all" approach would have fallen flat with this project, as the brand needed to be able to flex across marketing channels with distinct characteristics. One of the main challenges for the studio was reflecting Future Docs founder Dr Ashley Hilton's ambitions for a bold growth trajectory by future-proofing the business model.

Brand 447
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Types of B2B Videos You Should Use to Build Brand Authority

Noupe

9% of marketing professionals advocate that video content is entailed for higher ROI. B2B video marketing is the supreme tool to build long-lasting relationships with existing and new clients. For all kinds of marketing goals, videos can be generated to grasp prospective clients’ attention. Around 51.

Brand 113
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16 Instagram Marketing Tips for Turning Followers Into Customers Using Journey Maps

Just Creative

Back in 2010, when Instagram was released as a simple photo-sharing app, no one could have predicted this social media platform would evolve into a great marketing tool. In this post, we’re going to share 16 Instagram marketing tips for every stage of the customer journey. Let’s dive in! Customer Journey Stage 1: Awareness.

Marketing 282
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Ethical Marketing Trends in 2024 and Beyond

Inkbot Design

Ethical Marketing Trends in 2024 and Beyond According to a study, 81% of customers believe companies should help save the environment. By acting correctly and considering their social and environmental responsibilities, ethical brands help the general population. So, it was an unusual proof of the failure of the product!