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Best Friday Five Posts of 2021

Design Milk

F5: Architect Rudabeh Pakravan Shares Her Love of White Paper Models + More. A project manager with over 30 years of experience, her success comes from her approach to project management that includes building mentorship into the process, learning on behalf of others, and serving as a conduit between her team and clients.

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How To Create Engaging B2B Content: Tips From The Pros

Inkbot Design

Alternatively, consider making in-depth white papers or research reports if your audience is interested in thought leadership and industry trends. Blog posts , white papers, case studies, and videos have advantages and disadvantages. Choosing the correct format for your material may make or break its success.

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The Ultimate Guide to Effective Advertising Strategies

Inkbot Design

An example: Consider a software firm specialising in project-management tools which decided not just to advertise product features but also produced blogs about best practice tutorials on collaborative working/time management, etc.

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The Ultimate Guide to Manufacturer Branding, Marketing, and Website Design

Canny

If you’ve identified project managers as your target audience then your brand messaging will need to draw on their wants/ needs. You can then produce more in depth content like spec sheets, white papers, and e-books which could be gated. The same goes for an individual consumer.