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How the Tokyo 2020 Olympics was designed

Design Week

Free Type unframed pictograms will be used on posters, tickets and licensed products while the framed versions will be used on maps, signage, guidebooks and websites. It’s been fashioned from aluminium, incorporating the same manufacturing technology that’s used in the production of the country’s high-speed bullet train.

Sports 101
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Maybe we don’t have to (re)brand everything

UX Collective

Designers are now quickly envisioning brand guidelines by superimposing corporate design materials onto premade product shots. It only presents identity crises. By providing that same kind of look to a small business, also presents it in a very strange position. We are perpetrating a narrow-minded view of what creatives can be.

Brand 105
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How Much Does Rebranding Cost?

Canny

If you haven’t checked them out yet, there’s no time like the present! You have changed what products/ services you offer. They all have a distinct and recognisable brand, from their brand identity, to the way they communicate, to their brand story and brand vision, to the products they sell. Your brand messaging has changed.

Agency 147