Creative Boom

JUNE 9, 2022

Wolff Olins is behind the brand overhaul of GSK, a British multinational pharmaceutical company headquartered in London. Taking on board the organisation's new purpose and ambition, the work by Wolff Olins follows GSK 's proposed demerger this year, which will see it become a company fully focused on biopharma innovation.

Brand 413

Brand Branding Agency Networking 413

Creative Boom

OCTOBER 10, 2023

You've most probably heard of Wolff Olins , but if you're on the younger side, you might not realise just how influential they are. Founded in 1965 in London's Camden Town by designer Michael Wolff and advertising executive Wally Olins, they were one of the first agencies to focus on corporate identity.

Agency 498

Agency Branding Brand Client 498

Design Week

JUNE 9, 2022

Pharmaceutical company GSK has revealed a rebrand, as it refocuses its efforts in the area of “biopharma innovation” London-based consultancy Wolff Olins is behind the new look, which includes an updated logo, bespoke typeface, and motion assets. link] The rebrand follows GSK’s announcement.

Consulting 71

Consulting Inspiration 71

Canny

DECEMBER 22, 2022

In June of this year GSK, one of the world’s largest biotech companies, rebranded with the help of British design agency Wolff Olins. This rebrand was necessary to match the focus of GSK, and they have managed to update their branding but hold onto key elements of their identity to remain recognisable to their audience.

Branding 78

Branding Brand Arts and Crafts Production 78

Creative Boom

APRIL 27, 2025

Emma Barratt , global executive creative director for Wolff Olins, shares her obsession with creativity's role in our lives. Leading brands like Decathlon, Uber, GSK, Hyundai, and Google, Emma champions a "brand as experience" approach. Subscribe now, wherever you get your podcasts, to ensure you don't miss a single episode.

Arts and Crafts 217

Arts and Crafts Portfolio Agency Filmmaking 217