East London Liquor Co.’s new branding contains hidden references to the city
Design Week
OCTOBER 6, 2020
ELLC) with details inspired by the distillery’s local area. Ragged Edge creative director Matt Smith tells Design Week that the identity aims to find a new audience for ELLC: at-home drinkers. “Picking a fight with the status quo” Simplicity was key, Smith explains. A “democratic” yellow.
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