hobeaux 
Under Consideration / Brand
JANUARY 27, 2020
The new logo pumps a whole lot of personality into the Hustle brand with a bold, funky wordmark that has been customized from Oh No's Hobeaux with some extra flair and an unexpectedly cool unicase treatment with an "e" that neatly fills up the space that otherwise would have been left open from an "LE" pair. Instagram posts. Wildpostings.
Eye on Design
SEPTEMBER 21, 2021
On Nichrome’s own microsite it’s paired with MD IO , and in the past Craze has combined it with everything from Oaks to Hobeaux. The classic option would be something a bit more staid, maybe Forma DJR or Halyard.
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Fonts in Use
AUGUST 3, 2017
Hobeaux being a perfect example, and Forma ’s another one, and Trianon Caption — they evoke the past but are true digitals, much like the music of Vulfpeck or the videos themselves, which use digital recreations of film stock and VHS tapes for color. More Hobeaux, set on a circle. Additional lettering by OH no Type Co.,
Typographica
JULY 5, 2017
Recent typefaces like Prismaset, Hobeaux , and Dunbar share a deep understanding of the intentions of the original design. Their designers succeeded in translating those ideas to suit contemporary tastes and environments.
Typographica
JANUARY 22, 2020
The final axis (so far, at least) is “temperature”, released just in time for Halloween — it entices the user to create dripping letters , revisiting the idea of a Hobeaux dripping with blood. Edmonson’s playful approach managed to explain the whole point of variable fonts better than any technical demonstration could.
Under Consideration / Brand
JANUARY 22, 2020
The packaging dips back into the Oh No well with the use of Hobeaux as the primary typeface for the flavors, supported by Process Type Foundry's Anchor (which literally helps anchor the layouts with its normalcy). Lip animation. Business cards. Box and single pack. Nice detail of the wordmark going across the different flavors.
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