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Today, we’re publishing a new family of typefaces called Inkwell Condensed. These six new styles are part of the Inkwell universe of ‘handwritten typefaces,’ designed to have the informality and expressiveness of writing, but the credibility and ease of type. We’re rolling them into the Inkwell Complete package, so they’ll be a free download for existing licensees of those fonts, and available to purchase individually if you’re new to Inkwell.
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This is a sponsored post by HelloFresh. My favorite thing about HelloFresh is that their dishes borrow from cuisines all over the world. I’m able to travel the globe right from my kitchen table. My meal kits usually include recipes I’d never make on my own, since they sometimes come with ingredients and spices I wouldn’t know where to find. HelloFresh lets me merge the excitement of a restaurant experience in a new country with the comfort of having a home-cooked meal.
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What makes creative successful? Creative work often lives in the land of feeling—we can say we like something, point to how happy the client is, or talk about how delighted users will be, but can’t objectively measure feelings. Measuring the success of creative work doesn’t have to stop with feeling. In fact, we can assign it numbers, do math with it, and track improvement to show clients objectively how well our creative is working for them.
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