Inkbot Design

JANUARY 23, 2024

Discovery Channels Search Engines Social Media Paid Ads Organic Link Building Content Distribution TOFU Content Types Blog posts Social media updates Pillar pages Guest posts Videos Infographics Podcasts The goal is to draw visitors in and move them down the funnel. TOFU content and campaigns cast a wide net to capture interest.

Marketing 76

Marketing Marketing Digital Education 76

Inkbot Design

JULY 20, 2023

In addition to optimising on-page elements, consider creating a diverse range of content types, such as blog posts, infographics, videos, and interactive tools, centred around your target keywords. Leveraging social media platforms can play a vital role in amplifying your link-building efforts.

Arts and Crafts 135

Arts and Crafts Media Brand Branding 135

Noupe

FEBRUARY 20, 2020

Examples: blog posts, organic social media posts, podcasts, opt-in emails, optimized content, YouTube videos. Which social media platforms do they frequent? Does the lead regularly like, share, or comment on your social media posts? Outbound marketing explained. Questions to ask yourself when building buyer personas.

Internet and Software Development 127

Internet and Software Development Marketing Marketing Digital 127

Inkbot Design

MAY 10, 2022

To get the attention of the media and the public, you need to create something truly unique. You can use Google to search for cities, states, and zip codes near your competition and see what shows up. After a branded experience, follow-up material like email newsletters, social media updates, and other promotional content is crucial.

Brand 97

Brand Branding Marketing Marketing 97

Inkbot Design

SEPTEMBER 21, 2023

How AI Presentations are Optimising Business Content on Social Media Social media has truly transformed in the past decade. At its core, content on social media always has one objective: engagement. Yet, as the dynamics of social media evolved, so did the audience's expectations. Enter artificial intelligence (AI).

Media 52

Media Presentation Arts and Crafts Digital 52

Inkbot Design

APRIL 20, 2024

It involves structuring content and coding so that mighty algorithms can quickly figure out page relevance concerning queries made by searchers. By adding this structured data to the HTML code of your web pages, you are giving additional context and information to search engines so they can better interpret and categorise it accordingly.

Internet and Software Development 88

Internet and Software Development Arts and Crafts Media Marketing 88

Inkbot Design

MAY 26, 2023

Isn't social media the place to be?” You have many options: blogs, infographics, case studies, webinars, ebooks – you name it! Once you've cracked that code, you can start crafting content that hits all the right notes. Here's why: As of 2023, there are over 4.3 billion by 2024.

Marketing 98

Marketing Marketing Arts and Crafts Education 98

Inkbot Design

NOVEMBER 29, 2023

Well-crafted blog posts, videos, infographics, case studies, and other formats allow businesses to flaunt their experience while providing readers with helpful information and entertainment. When done right, content marketing through owned media channels subtly promotes the brand while avoiding overly salesy pitches that turn readers off.

Marketing 87

Marketing Marketing Digital Advertising 87

Canny

SEPTEMBER 7, 2021

It includes blog posts, news articles, videos, images, infographics, whitepapers, ebooks, podcasts, and other forms of media. Similarly, images and infographics should be added to your Pinterest board. This includes social media, advertisements, and email marketing. Content marketing. Distribution. Email marketing.

Marketing 198

Marketing Marketing Internet and Software Development Advertising 198

Inkbot Design

OCTOBER 26, 2023

They range from optimising your content to leveraging social media to building strategic partnerships. Utilise social media : Leveraging social media platforms to promote your website and share your content can help expand your reach, attract new visitors, and encourage social sharing, ultimately driving more traffic to your website.

Media 84

Media Marketing Marketing Advertising 84

Design Wizard

DECEMBER 1, 2021

Engaging social media posts. Infographics that introduce your brand. Collaborations like guest posting, distributing infographics, or being a guest on a podcast are just a few examples of how to get other businesses to link back to you. Increase Trust with Regular Social Media Activity. Ads in digital or print format.

Marketing 78

Marketing Marketing Media Brand 78

Inkbot Design

APRIL 23, 2024

Visual: Videos, graphics/presentations from SlideShare/infographics/handouts/templates/checklists etc. Other: Webinars/courses/assessments/tools The sky's the limit! Co-host a webinar; contribute a quote to their article; invite them to guest post on your site, etc. Audio: Podcasts/audio guides/interviews/roundtables/etc.

Marketing 72

Marketing Marketing Media Infographics 72

Just Creative

JANUARY 9, 2020

Be it social media , emails , or videos , content is the backbone that bridges the gap between what your prospects are interested in and what you, as a brand, have to offer. The content will focus on highlighting your USPs and testimonials from existing customers, e.g., lead nurturing emails, whitepapers, webinars.

Marketing 261

Marketing Marketing Brand Branding 261

Canny

NOVEMBER 4, 2021

Social media and email marketing then play an important role by distributing the content to its intended audience to maximise reach and engagement. Easy to share and can be distributed on your website, landing pages, and social media to maximise the reach of the content. Generate interest and engagement on social media platforms.

Production 148

Production Internet and Software Development Marketing Marketing 148

Design Wizard

JUNE 9, 2021

Ad placements on the social media platform are affordable and you can benefit from the wealth of information that Facebook has about its users. This can be an ebook, checklist, or infographic. These can be lead magnets like ebooks, guides, checklists, infographics, cheat sheets or toolkits. Edit in Design Wizard.

Ad Design 109

Ad Design Templates Advertising Advertising 109

Inkbot Design

JULY 20, 2023

We'll also explore the power of social media marketing , the magic of influencer collaborations, and the not-so-secret-anymore hacks to boost your online presence. Look into their online presence, social media activity, and customer reviews to gauge how customers perceive their offerings.

Marketing 52

Marketing Marketing Internet and Software Development Media 52

Inkbot Design

JULY 16, 2023

We've got you covered, from optimising your website for conversions to leveraging social media and email marketing. Wix provides a visually appealing drag-and-drop website builder that lets you create a professional-looking site without any coding knowledge. Sounds pretty amazing, right?

Marketing 75

Marketing Marketing Programming Internet and Software Development 75

Canny

OCTOBER 31, 2022

Or you might change up your social media tactics and use more gifs or memes – both of which are popular with the younger generation. For instance using the example above, if you wanted to reach younger people, you’d be better off investing your budget in online advertising such as social media and PPC. Your font / typeface.

Marketing 148

Marketing Marketing Brand Branding 148

Canny

NOVEMBER 20, 2023

Look into using infographics, videos, growing an online community, creating a podcast etc. They also create: Webinars E-Books Downloads Guides And even learning academy materials. Engagement: When creating content, you need to make sure it’s engaging. Content goes beyond the written word!

Brand 88

Brand Branding Marketing Marketing 88

Inkbot Design

NOVEMBER 1, 2023

This trounces paid channels like social media ads, which have average click-through rates of 0.9% Owned media The media own your email list. Offer an irresistible lead magnet like a discount code or free ebook in exchange for signups. Show product photos , user photos, infographics, GIFs, etc.

Advertising 77

Advertising Advertising Marketing Marketing 77