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And right at the start, you may not even have a single client to your name. So how do you land your first client? My first freelance clients were my old full-time employers," she explains. They didn't want me to go, so they offered to be our first client. Now, 16 years later, they are still a client!"
As we wrote at the time: "Its balance between theatrical grandeur and self-awareness makes the campaign uniquely engaging." They are best known for shaping identities, digital tools, and wayfinding for museums, cultural institutions, and entire neighbourhoods, with clients including the Design Museum, V&A and Transport for London.
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