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Understanding Fonts in Graphic Design

Purple Rose Graphics

Fonts are the main tools to convey your message from the sender (you) to the receiver (your clients). Part of what graphic design is supposed to accomplish is to make this message look attractive so your customers will actually engage with your brand and read your message. First up, what is a font?

Fonts 40
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Small Budgets, Tight Deadlines, Important Work

Eye on Design

We asked designers with nonprofit clients what lessons we can glean from a service-oriented space. Like any branding project, the first order of business is to consider the client: who are they, what are they looking for, and what design capabilities do they have, if any. Lesson 1: Focus on pragmatism, not pretension .

Client 134
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Welcome to the World of Modern Web Design

Inkbot Design

Welcome to the World of Modern Web Design The internet has come a long way since plain-text websites and bulbous fonts. These days, web design is an art form that balances aesthetics, user experience, and performance. So, what defines modern web design in 2024? With over 1.1

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How To Define Your Brand Through Visual Design

Inkbot Design

Typography Fonts also express brand traits based on shapes and spacing. Serif fonts seem authoritative. Repetition of Design Elements Repeated visual motifs build brand recognition. Stick with one or two colours and lightweight fonts. Script fonts stay in vogue. Face-forward means designing the front first.

Brand 98
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What Is the Difference Between Branding and Positioning?

Inkbot Design

Fonts – Branded fonts or font pairings that shape perceptions of the brand. Examples include Coca-Cola's script logo, signature red, custom font, real-moment photography style, and dynamic ribbon shapes. Get cross-functional stakeholders involved early in defining challenges, shaping visions, and designing strategies.

Brand 95
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Guide to Legal Requirements for Website Designers

Inkbot Design

As a website designer , you ensure sites follow regulations and protect user rights. Neglecting these duties can result in fines, lawsuits, and damage to your clients and reputation. As you undertake new client projects, conduct thorough research beforehand to identify relevant regulations.

Coding 90
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How to Create a Great Corporate Identity: A Complete Guide

Inkbot Design

Many businesses opt for a simple look to make it easy for their clients to visualise their company when they hear the name. However, using a complex design can also be effective. Logo Design Tips. When creating your logo, ensure the brand colours , font, and images are consistent with your branding statement. 3D effects.