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Retro Packaging Design: Bringing Back Vintage Styles

Inkbot Design

In recent years, more and more brands have been embracing throwback styles to cash in on nostalgia marketing. Vintage signage fonts mimic painted shop sign lettering with distressed, imperfect shapes, offering an authentic retro touch. Retro branding has cemented itself as a staple marketing play for the long haul.

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Designer Yannis Karlopoulos’s Work is a Celebration of Greek History and Culture

Eye on Design

The phrase is a pangram – a sentence featuring every letter of the alphabet used by designers to test out fonts – invented by Karlopoulos to check the letters on his vintage Olivettis, Olympias, and Bar-Lets; flea market finds that form a fraction of the archive collected in the designer’s basement studio. .

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The History of Logos: Where Branding Started

Inkbot Design

Logos from this era incorporated floral patterns, curved typography, and intricate illustrations. With the ability to reach millions of people simultaneously, brands have established themselves as powerful forces in the market. This has resulted in a visual overload, with brands competing for attention in a saturated market.

Brand 76
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Maybe we don’t have to (re)brand everything

UX Collective

The prevalence of “corporate” (self) branding has created a market of digital mockups. They are being framed within selected shapes, colours, and patterns, just to reinforce the identity of their new upcoming fitness “brand.” Everyone could use a giggle now and then when they see a tacky shop sign seemingly made with Powerpoint.

Brand 99
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15 Illustration Portfolio Websites That Are Brimming with Talent

High on Design by Wix

Neatly organized on Naomi’s homepage are her many projects, consisting of gifs, illustrated patterns and greeting cards. Should you as an illustrator venture into a side hustle like Natalia, you can learn a thing or two from her about marketing online using your portfolio website.