Inkbot Design
SEPTEMBER 22, 2023
The History of Logos: Where Branding Started The history of logos is intrinsically tied to the evolution of branding and visual identity. From ancient civilisations to the digital age, symbols have served as powerful tools for communication and brand recognition.
UX Collective
JULY 14, 2022
The prevalence of “corporate” (self) branding has created a market of digital mockups. Designers are now quickly envisioning brand guidelines by superimposing corporate design materials onto premade product shots. The term branding used over here mainly refers to the visual outputs that a company/individual would publish.
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Inkbot Design
FEBRUARY 26, 2024
Brands are increasingly using elements of nostalgic, vintage package styles to tap into consumers’ memories and emotions. This comprehensive guide explores what precisely retro packaging is, why it’s suddenly a hot trend, and how brands use it effectively. Several factors make retro packaging appealing to brands and consumers.
Design Week
JULY 19, 2021
The traditional indigo is a reference to the “refined elegance and sophistication that exemplifies Japan” while the pattern is inspired by ‘inchimatsu moyo’ patterns from the Edo period (1603-1867). The torch has been inspired by Japan’s cherry blossoms with a pattern that resembles petals.
Eye on Design
MAY 19, 2021
Descending from street level, the first room is an assemblage of shops signs, early 2000s Macs, various bricks, and a vitrine full of supermarket product packaging. Each time I’m greeted with fresh coffee and pastries and each time I glimpse something on the walls, in the stacks, or on the tables that I missed the time before.
Design Week
MARCH 13, 2020
” Struggling to articulate how the loss of this hand-crafted sign actually felt, Oberoi launched the platform to record other instances of India graphic design that remained. “And what’s happening now is that people are starting to sit in the little boxes that people outside of India have created for us.”
High on Design by Wix
FEBRUARY 4, 2021
Neatly organized on Naomi’s homepage are her many projects, consisting of gifs, illustrated patterns and greeting cards. The use of text throughout her website boosts Ana’s personal brand, helping visitors connect to the person behind the works. Her distinct style merges a nostalgic color palette with shapes resembling paper cut-outs.
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