Inkbot Design

APRIL 11, 2023

How To Use Influencer Marketing To Boost A Brand The influencer marketing industry has never been stronger, and it's expected to grow considerably. According to Statista, the global influencer marketing market was valued at US$16.4 Understanding Brand Awareness So, what exactly is brand awareness?

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Inkbot Design

AUGUST 21, 2023

15 Small Business Marketing Ideas to Skyrocket Your Brand Welcome to an in-depth look at cutting-edge small business marketing ideas that can take your brand's reach and revenue to new heights in 2023. We'll also look at data-backed trends that indicate where marketing is headed in 2023 and beyond.

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Inkbot Design

OCTOBER 10, 2022

How to Optimise Your Brand Logo For Better Marketing. Businesses use brand logos all around the world as an easy way of differentiating themselves from competitors. Many brands put the cart before the horse by spending too little time creating a unique logo design that will draw customers in and keep them coming back for more.

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Just Creative

JUNE 28, 2020

There’s no doubt that marketing can be expensive, but it is necessary and vital for every business. If you want your business to grow, you need to invest in effective marketing strategies in one way or another. Publish Strong Content. The tone needs to fit with your brand identity, for instance, fun and light-hearted.

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Inkbot Design

MARCH 7, 2023

The Role and Importance of Communication in Marketing Communication is a crucial skill in the business world, and marketing is no exception. It is essential to the success of any marketing campaign. One of the most critical marketing communication roles is to deliver the message effectively.

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Inkbot Design

APRIL 25, 2023

Branding and Logo Design: How to Build a Strong Brand Identity You know, in today's lightning-fast world, having a brand identity goes way beyond just having a snappy name or a slick logo. What is Branding? Brand Positioning refers to the unique place your brand occupies in the market relative to your competitors.

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Inkbot Design

SEPTEMBER 23, 2022

How to Create an Emotional Branding Strategy & Brand Examples. Even better, you can use these tactics to effectively shape how your brand is perceived by consumers near and far. Through emotional branding, you are making your products relatable and connecting your clients with your service. What is Emotional Branding?

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Inkbot Design

OCTOBER 8, 2023

Advertising Agencies: Maximising Marketing Potential An advertising agency is a professional service firm that specialises in creating, planning, and managing advertising and promotional campaigns for clients. They craft messages that capture the essence of a brand and communicate its unique value proposition to the target audience.

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Advertising Advertising Agency Marketing 73

Inkbot Design

OCTOBER 4, 2022

Branding in Marketing: Steps to A Great Strategy. Branding is essential because it identifies a particular product or service to customers. This helps build trust between a brand and a customer and ultimately make a sale. This is why it's so crucial for your brand to have a clear purpose and message.

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Inkbot Design

JUNE 4, 2023

8 Cheap Marketing Techniques That Deliver Big Results In today's dynamic and digital-driven business world, marketing has become a battle of budgets. It's high time we debunked the age-old myth that quality marketing always equals big spending. The answer lies in clever, cheap, and effective marketing techniques.

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Inkbot Design

FEBRUARY 6, 2024

Digital Art Marketing: How to Develop a Strategy The world of art is rapidly adapting to the digital age. As consumer behaviours and technology continue to evolve, artists and galleries must embrace digital art marketing to connect with new audiences and art buyers. Social media and digital content improve discoverability.

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Digital Marketing Marketing Art 91

Inkbot Design

APRIL 22, 2024

Real Estate Marketing: The Keys to Success Congratulations on acquiring a realtor licence, which means you are ready to sell properties and earn some commissions. Self-promotion is vital for agents, although it is not as essential as publishing a few advertisements. What is Real Estate Marketing? Let’s get started!

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Marketing Marketing Client Media 72

Just Creative

APRIL 5, 2020

Whether you’re a seasoned business owner or just starting out, an essential way to grow your business is to be consistent with your marketing efforts. Blog: helps you publish search-friendly content and build a loyal follower base. Learn how to drive affiliate marketing conversions with content. Try Co-Marketing.

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Inkbot Design

OCTOBER 19, 2023

Brand Continuity: Establishing a Strong Connection Brand continuity is crucial in establishing a solid brand image and connection with the audience. It refers to consistently using branding elements across all materials and a business's marketing efforts.

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Just Creative

JULY 7, 2020

Mobile phone manufacturers today keep advancing camera technology, making it more accessible for the general public to experiment with imaging techniques. Not only that, but you also need to invest in marketing and personal branding to encourage positive engagement from potential clients. Branding can also foster familiarity.

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Eye on Design

JULY 13, 2022

This conversation took place as part of our Summer Salon, which explores the intersection of branding and culture. Our next Zoom event on Thursday, July 28 asks “What’s The Role Of TV Branding In The Streaming Age?” — register here ! In many ways, books have become brands all their own.

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Inkbot Design

MAY 13, 2023

Mastering Self-Branding: Unleashing the Power of Personal Identity Step aside, corporate giants—a new brand on the scene is grabbing everyone's attention, and it's the person in your mirror. This is why it's so essential to master the art of self-branding to unleash the power of your personal identity.

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Inkbot Design

OCTOBER 15, 2023

Brand Awareness: Strategies, Examples, and Measurement To grow, any business needs to build brand awareness. But what exactly is brand awareness – and how can you know if your efforts are successful? In this post, we'll explore some effective strategies for raising brand awareness with real-world examples.

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Inkbot Design

JULY 16, 2023

The 6 Best Books on Branding & Identity Design Are you ready to dive into the captivating world of branding and identity design? Picture this: a collection of the best books on branding and identity design handpicked just for you. You might wonder, “Why should I care about branding and identity design?”

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Brand Branding Arts and Crafts Marketing 85

Inkbot Design

DECEMBER 17, 2023

40+ Social Media Marketing Tools: The Must-Have Arsenal In 2024, having a solid presence on social media is a must for businesses and marketers. This is where social media marketing tools come in—they are the keys to unlocking an efficient, effective, and cutting-edge social strategy. Pricing starts at $500/month.

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Inkbot Design

FEBRUARY 17, 2024

Sale Big Magic: Creative Living Beyond Fear Hardcover Gilbert, Elizabeth (Author) English (Publication Language) 304 Pages – 09/27/2016 (Publication Date) – Riverhead Books (Publisher) −$6.99 $11.01 Hardcover Book Jim Collins (Author) English (Subtitle) English (Publication Language) Buy on Amazon 4.

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Publication Publishing Publishing Arts and Crafts 95

Inkbot Design

MAY 2, 2023

Guerrilla Advertising: How to Make Your Brand Stand Out Guerrilla advertising (or guerrilla marketing) is a term that describes the process of utilising unconventional and sometimes illegal tactics to generate free publicity for a brand, product, or service. I can think of many ways to market a business online.

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Advertising Advertising Brand Branding 72

Inkbot Design

OCTOBER 8, 2023

Branding on a Budget: Maximising Impact without Breaking the Bank If you can't afford to hire a branding agency , this is the guide for you. It is designed to be practical and packed with tips and suggestions for creating an effective brand strategy without spending a small fortune on consultants. If they can do it, so can you!

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Brand Branding Media Marketing 78

Inkbot Design

SEPTEMBER 16, 2023

The 5 Best Books on Marketing: Your Roadmap to Success Whether launching a new business or looking to take your existing company to the next level, having a solid marketing strategy is essential for success. But with so many marketing books, blogs, and gurus, how do you know where to start and who to listen to? Bestseller No.

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Marketing Marketing Arts and Crafts Publication 61

Inkbot Design

OCTOBER 25, 2023

How to Create a Brand Identity System for Visual Consistency A company's visual identity – the logo, colours, fonts, images – is like their face, you know? All the pieces fit together to tell a story about what the brand is all about. Think about a brand like Apple. It's how they get remembered and build loyalty.

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Inkbot Design

OCTOBER 18, 2023

7 Copywriting Techniques That Will Skyrocket Your Marketing Let's be honest – copywriting is hard work. Storytelling works for brands, too. This story gives the brand heart and helps it resonate emotionally with customers. Developing words that get people to act takes blood, sweat, and tears. What motivated them?

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Marketing Marketing Arts and Crafts Publication 64

Inkbot Design

OCTOBER 18, 2023

7 Copywriting Techniques That Will Skyrocket Your Marketing Let's be honest – copywriting is hard work. Storytelling works for brands, too. This story gives the brand heart and helps it resonate emotionally with customers. Developing words that get people to act takes blood, sweat, and tears. What motivated them?

Marketing 64

Marketing Marketing Arts and Crafts Publication 64

Inkbot Design

APRIL 26, 2024

GDPR: How Data Privacy Shook Up Digital Marketing Back in the early days of the internet, nobody cared about data privacy. Brands took users’ digital footprints for granted; they feasted on consumer data and served us targeted ads like it was nothing. No more using public data without permission!

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Inkbot Design

NOVEMBER 13, 2023

Rebranding vs Brand Refresh: Choosing the Right Strategy Every business reaches a point where they need to take a hard look at their brand. Or the competition has changed, and your brand no longer stands out. You have two options when this happens: a complete rebrand or a brand refresh.

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Inkbot Design

OCTOBER 31, 2023

Brand Naming: How to Name a Brand What's in a name? The right brand name can make your business stand out, connect with customers emotionally, and convey what you're all about. Too often, entrepreneurs treat naming their brand as an afterthought. But brand naming deserves more careful thought and strategy.

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Inkbot Design

OCTOBER 30, 2023

Fitness Marketing: How to Attract and Retain Loyal Gym Members The fitness industry is more competitive than ever before. With boutique studios on every corner and digital fitness apps letting people work out from home, traditional gyms must improve their marketing game to attract and retain members.

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Marketing Marketing Programming Publication 76

Inkbot Design

NOVEMBER 9, 2022

7 Brand Building Tips That Can Make You A Millionaire. Brand building is the process of establishing and maintaining a recognisable and strong brand identity for marketing your company. To represent your brand, you can use a logo, website, business card, etc. Building a brand can be a complicated task.

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Inkbot Design

OCTOBER 6, 2022

The Brand Story Formula: How To Build a Great One. A brand story is a narrative that tells a brand's story, starting from its history and leading up to its current state. It is essential for brands because it provides them an emotional connection with consumers and strengthens the bond between a brand and its audience.

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Inkbot Design

MAY 29, 2023

Branding Archetypes: Building Lasting Connections We're about to explore an idea at the crossroads of psychology, mythology, and marketing—branding archetypes. As a branding expert, I often find myself in conversations where people ask, “How can we make our brand more relatable? It's almost like magic!

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Brand Branding Marketing Marketing 138

Inkbot Design

OCTOBER 24, 2023

Building a Brand Strategy: Essentials for Long-term Success Building a brand strategy is essential for long-term success. The brand strategy encompasses a range of activities to create a solid and distinguishable brand identity that resonates with the target audience.

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Brand Branding Marketing Marketing 94

Inkbot Design

APRIL 5, 2023

Affiliate Marketing for Beginners: How to Start with Zero Investment Do you want to penetrate the affiliate marketing world and suggest products like your favourite blogger but don't know how or where to begin without investing in advance? From the basics of affiliate marketing to making money online. You got lucky today.

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Inkbot Design

MARCH 3, 2023

Top 10 Best Books on Strategy and Business Marketing In a world where business competition is as fierce as a pack of hyenas fighting over a juicy piece of meat, having a solid marketing and strategy plan is critical to surviving and thriving. Think of it as your survival guide in the wilds of the business world.

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