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Successful creatives share how they won their first client (so you can too)

Creative Boom

And right at the start, you may not even have a single client to your name. So how do you land your first client? My first freelance clients were my old full-time employers," she explains. Now, 16 years later, they are still a client!" My first client was my old non-creative job," she explains.

Client 452
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Tebo Mpanza on why the future of branding is young, agile and authentic

Creative Boom

In today's rapidly evolving world, traditional approaches to branding and design are struggling to keep up with the pace of cultural change. Creatives who came up through the era of print design are now faced with a world of TikTok, Temu, and live-streamed shopping on Twitch. They work with youthful, cutting-edge brands.

Brand 397
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Designer Ferran Feixas on why social media has been a force for good in branding

Creative Boom

Our recent interview with Teemu Suviala on why today's brands are too bland is a case in point. In fact, he puts forward an argument you don't often hear: that it's actually responsible for pushing branding barriers beyond across the board. Today, nicely designed brands are no longer the exception but rather, the norm," he says. "A

Media 376
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Print's not dead: the best magazines for graphic design inspiration

Creative Boom

Image courtesy of publisher Sit back, relax and reacquaint yourselves with the joys of devouring a beautifully designed print magazine. When was the last time you read a printed magazine? And in an era dominated by digital, one might be tempted to think that print has lost its relevance. But that would be a mistake.

Magazine 522
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Opening Line gives a voice to brand language through its new publication Between the Lines

Creative Boom

Strategy and copy agency Opening Line has released a new publication, Between the Lines, which explores the vast and often misunderstood world of brand language through the lens of the creative industries. Generally, the branding industry is more guilty than advertisers when it comes to skipping over the verbal identity.

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Best foot forward: Lynne McCusker's bold branding for a new retro shoe store

Creative Boom

Launching a new shop is a brave enterprise in an increasingly challenging retail environment, and good branding can mean the difference between success and failure. Her clients include L'Oréal, ?Law I then changed direction, and moved to brand-focused agency, Redhouse Lane , working on corporate communications and branding.".

Brand 495
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Can you dig it? Colossal craft new identity for quirky wine brand Archer Roose

Creative Boom

Greg Almeida, co-founder of Colossal, explains how they rebranded Elizabeth Banks' canned wine brand and gave it a new lease of life. The brand has a strong reputation within the industry because of its focus on quality wine, taste and flavour. All while making the brand distinct in a crowded category." explains Greg. "We

Brand 409