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Paula Scher and Jonathan Yeo launch online courses in design and painting with the BBC

Creative Boom

Described as the "master conjurer of the instantly familiar," she straddles the line between pop culture and fine art in her work. In a typical project in 2012, Scher created a new logo for Windows 8 that took it back to its roots as a window.

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The Art of Successful Logos: Unveiling the Secrets of Branding Mastery

Inkbot Design

The Art of Successful Logos: Unveiling the Secrets of Branding Mastery Hello, logo enthusiasts, graphic designers, and brand builders of all stripes! Welcome to a fascinating journey into the heart of branding mastery: the art of the successful logo. But what makes a logo genuinely successful ?

Brand 59
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Top 10 Best Logo Design Books for Designers

Inkbot Design

Behind every iconic logo is a meticulous design process that considers aesthetics, psychology, and memorability to create maximum visual impact. As a logo design expert, I have explored the canon of logo design literature to curate a list of the ten most insightful books for mastering this nuanced art form.

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Top 10 Must-Read Books on Graphic Design

Inkbot Design

From branding to user experience, mastering the art of design opens endless opportunities. Let's dive in and discover the art of visual storytelling together. A once mundane passage can be elevated to a captivating work of art through the interplay of letterforms, line spacing, and kerning. 10 Best Books on Graphic Design 1.

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How a Professional Logo Designer Creates Identity and Impact

Inkbot Design

An effective logo crystallises the personality of an organisation, conveying its reputation and ideals in an aesthetically striking capsule. For experienced logo designers like myself, creating impactful logos is both an art and a science. Join me for an insider's perspective on logo design.

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11 Modern Logo Design Trends: The Future of Visual Branding

Inkbot Design

The most impactful logo designs capture a nuanced symbolic visual language brimming with contextual references only the target audience will fully appreciate. History and culture remain invaluable anchor points for logo creation, from symbolic icons to regional typographic styles incorporating vintage design motifs.

Brand 86
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The 50 Best Fonts for Logos in 2021

Design Wizard

Rochester adds a touch of class to any design it features in, so if you want to give your logo a refined look, you won’t find many better options. It’s no wonder Rochester looks so stylish, as it’s inspired by the early age of Victorian calligraphy and Art Deco. Why Choosing the Best Fonts for a Great Logo Is so Important.

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