Free The Birds reinvents global cosmetics brand Avon for the world of 2023
Creative Boom
SEPTEMBER 19, 2023
For those aged 50 and up, the word 'Avon' instantly summons the advertising catchphrase 'Ding-dong, Avon calling!' Brief and scope Initially, the brief for Free The Birds was simply to reinvigorate Avon's packaging design. One of the world's biggest beauty brands needed a more consistent identity across all its global platforms.
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