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Email Advertising: The Old Faithful of Digital Marketing

Inkbot Design

Email Advertising: The Old Faithful of Digital Marketing Email might seem like an old-school way to reach customers in our age of TikTok and the metaverse. When done right, email advertising can drive serious results. The first known commercial email was sent in 1971 by a Digital Equipment Corporation employee.

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Play Studio gives a distinct and memorable vibe to OpenAI conference

Creative Boom

The OpenAI team worked closely with Play Studio to develop branding for the event, including a logo, visual identity system, art direction, signage, environmental design, motion design, advertising, photography and UX/UI design. The DevDay colours were selected from OpenAI's broader palette.

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James Olstein uses his love of screen printing to create stunning digital illustrations with an analogue feel

Creative Boom

James Olstein chats to us about his love of zines, how web design led to his career as a freelance illustrator, and how his love of screen printing has shaped his work as a digital artist. Based in Philadelphia, James Olstein is an illustrator, author and teacher specialising in creating digital art that retains an analogue look and feel.

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Advertising Agencies: Maximising Marketing Potential

Inkbot Design

Advertising Agencies: Maximising Marketing Potential An advertising agency is a professional service firm that specialises in creating, planning, and managing advertising and promotional campaigns for clients. What Services Do Advertising Agencies Provide? to execute your plan correctly.

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10 Creative Content Lessons From 2021 Super Bowl Advertising

Just Creative

Before social media and internet advertising, TV commercials were the main way of reaching the public during the Super Bowl. For example, people tune into the commercials during the Big Game because they expect the advertisers to air them only during the event and not afterward. Look for Opportunities Beyond TV Commercials.

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The Ultimate Guide to Effective Advertising Strategies

Inkbot Design

The Ultimate Guide to Effective Advertising Strategies Businesses need advertising strategies to increase sales, attract customers , and build brand success. Well-designed advertising strategies can help you reach your target audience, raise awareness of your brand and engage with customers effectively. to promote a brand.

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Out-of-Home Advertising: An Unconventional Approach

Inkbot Design

Out-of-Home Advertising: An Unconventional Approach Out-of-home (OOH) advertising, also known as out-of-home media or outdoor advertising , refers to any type of marketing that reaches consumers when they're outside of their homes. This includes billboards, transit advertising, and street furniture like bus shelters and kiosks.