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The Importance of Typography in Advertising

Inkbot Design

The Importance of Typography in Advertising Typography is far more than just a pretty typeface; it’s a powerful tool in advertising. It can communicate messages, establish brand identity , captivate audiences, and enhance user experience. Typography is crucial in creating brand recognition (i.e.,

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How Graphic Designers Can Help You Build A Brand Identity For Your Business?

Designer Daily

Therefore, all elements like images, typography, fonts, colors together make up a brand design. Needless to say, graphic designing has the power to alter the perception of a brand. Therefore, any brand- big or small feel the need to hire a graphic designer at some stage for their business.

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Free The Birds reinvents global cosmetics brand Avon for the world of 2023

Creative Boom

One of the world's biggest beauty brands needed a more consistent identity across all its global platforms. For those aged 50 and up, the word 'Avon' instantly summons the advertising catchphrase 'Ding-dong, Avon calling!' These elements reflect Avon's new 'Embrace Your Power' brand positioning.

Brand 423
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Wolff Olins creates a renewed, defiantly optimistic brand identity for LG

Creative Boom

The global electronics brand is going against the tide with an upbeat campaign focusing on positivity. Titled 'Life's Good', the campaign features digital out-of-home (OOH) advertisements at renowned landmarks across the globe, including sites in Dubai, London, New York, Vietnam and Seoul. Everyone's down in the dumps right now.

Brand 381
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Tangent revitalises Turner Prize identity in a fusion of art and accessibility

Creative Boom

Innovative design meets coastal inspiration – we take a closer look at the Glasgow branding studio's vision for one of the world's most celebrated visual arts awards. The challenge of creating a new visual identity for such a significant event fell to Tangent, a branding agency with a track record of excellence in this field.

Art 438
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The Click crafts new logo and branding for legendary retailer Jarrolds

Creative Boom

In the words of author and media personality Stephen Fry: "The Jarrolds story chronicles more than the history of one very special company… it tells the story of a city, a county and a people." However, we quickly realised the lion contributed a huge amount of brand equity." But it's not just a place to buy things.

Brand 372
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Why Are Logos Important in Advertising?

Inkbot Design

Why Are Logos Important in Advertising? Logos are one of the most vital elements of any advertising campaign. As the visual face of a brand, a logo conveys what a company or product is all about at a glance. But why exactly are logos so crucial for effective advertising ? This comprehensive guide examines the key reasons.