Canny

MAY 15, 2024

In a saturated market where everyone is shouting their message, brand differentiation is a fundamental strategy to help you stand out. A saturated market is one where too many companies are fighting for the same pool of customers, meaning the value of a product or service is often missed. Download now Take tea for example.

Marketing 148

Marketing Marketing Brand Branding 148

Inkbot Design

DECEMBER 27, 2023

Learn Digital Marketing: The Complete Guide for Beginners Digital marketing has revolutionised how businesses promote their products and services. With over 5 billion internet users worldwide, digital platforms provide unmatched opportunities to reach, engage, and convert customers. Why Learn Digital Marketing?

Marketing 71

Marketing Marketing Digital Media 71

Inkbot Design

MARCH 13, 2023

9 Common Digital Marketing Mistakes You Need to Avoid Are you worried that your attempts at digital marketing aren't working? This article will look at nine common errors that organisations make while using a digital marketing strategy and how to avoid them. Suppose you don't have a solid marketing strategy.

Marketing 134

Marketing Marketing Digital Internet and Software Development 134

Inkbot Design

JANUARY 13, 2024

What is Digital Branding? Benefits & Strategies Digital branding is establishing a brand identity and reputation online through the strategic use of digital media and technology platforms. Agile Brand Management The digital landscape evolves quickly.

Digital 78

Digital Brand Branding Media 78

Inkbot Design

MAY 27, 2024

The Magic of a Brand Video Marketing Strategy Have you ever seen a mind-blowingly fantastic video? What if I told you your brand can do the same thing, too? This is what a successful brand video marketing strategy is made of. 86% of businesses use videos as a core marketing tool. Well, no wonder they are!

Marketing 81

Marketing Marketing Brand Branding 81

Just Creative

MARCH 22, 2020

Whatever the case may be, when these monumental years roll around, brands tend to go all out and try to outdo each other in terms of advertising, coming up with even more elaborate campaigns than usual. In the sphere of digital marketing, there are plenty of tactics that are already working well this year. And it works.

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Marketing Marketing Digital Production 247

Inkbot Design

JANUARY 21, 2024

Luxury Brand Marketing & High-End Branding Luxury brands exist in a rarefied world of high prices, exceptional quality, heritage and pedigree, exclusivity, and aspirational identities. Defining Luxury Brands What determines when a product or service qualifies as luxurious?

Marketing 68

Marketing Marketing Brand Branding 68

Inkbot Design

AUGUST 25, 2022

How To Use Digital Marketing to Promote Your Business. Digital marketing promotes your business online through various mediums such as blogs, videos, and social media platforms. It has evolved into a powerful and affordable marketing tool that allows businesses to reach their target audience at a minimal cost.

Marketing 99

Marketing Marketing Digital Internet and Software Development 99

Inkbot Design

APRIL 26, 2024

GDPR: How Data Privacy Shook Up Digital Marketing Back in the early days of the internet, nobody cared about data privacy. Brands took users’ digital footprints for granted; they feasted on consumer data and served us targeted ads like it was nothing. But with everything going digital came a realisation.

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Inkbot Design

JULY 7, 2023

How to Market Your Brand on Social Media It's fascinating to witness how startups, small businesses, and even large companies have recognised the tremendous potential of social media as a powerful marketing tool. Statistics reveal the sheer magnitude of social media's impact on marketing efforts.

Media 101

Media Marketing Marketing Brand 101

Inkbot Design

MAY 17, 2022

Top 6 Digital Marketing Trends for Your Small Business. We are in the second quarter of 2022, where keeping up with dynamic digital marketing trends may seem challenging, but business owners need to do so. With the addition of artificial intelligence , this year’s trends have led to a more digital environment.

Marketing 133

Marketing Marketing Digital Advertising 133

Inkbot Design

JULY 16, 2023

Sticker Marketing: Unleashing Creativity and Boosting Brand Awareness Imagine walking down a bustling street surrounded by a sea of advertisements. In this crowded marketing landscape, how can businesses stand out and capture the hearts of their target audience? Now, why are stickers such a fantastic marketing tool?

Marketing 71

Marketing Marketing Brand Branding 71

Inkbot Design

MAY 2, 2023

Guerrilla Advertising: How to Make Your Brand Stand Out Guerrilla advertising (or guerrilla marketing) is a term that describes the process of utilising unconventional and sometimes illegal tactics to generate free publicity for a brand, product, or service. I can think of many ways to market a business online.

Advertising 72

Advertising Advertising Brand Branding 72

Template Monster

MAY 19, 2023

The field of Internet advertising is undergoing a sea change as a result of the advent of artificial intelligence. From customer profiling to targeted communications, AI in digital marketing has the potential to completely transform the advertising sector. Smart and precise advertising targeting. Personalization.

Marketing 97

Marketing Marketing Digital Internet and Software Development 97

Inkbot Design

OCTOBER 13, 2022

Branding in the Digital Age: Where's the Value? Branding is an essential part of the modern marketing world. When a consumer identifies a product or service with a brand, they form a relationship with the brand and the products or services it represents. What Branding Means Today. Source: Webreality.

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Digital Brand Branding Marketing 128

Inkbot Design

JANUARY 6, 2024

12 Best Marketing and Branding Strategies Building a solid brand and implementing effective marketing strategies are crucial to business success. Defining Marketing and Branding Before diving into specific strategies, it's essential to understand the difference between marketing and branding.

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Marketing Marketing Brand Branding 84

Design Beep

SEPTEMBER 30, 2022

If you constantly run out of energy, time, and ideas for marketing your business or brand, it might be time to hire a digital marketing agency. A digital marketing campaign can impact not only your bottom line but also your image as well. Branding and design. Content marketing.

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Agency Marketing Marketing Digital 96

Inkbot Design

DECEMBER 30, 2023

How to Start a Digital Marketing Agency Starting a digital marketing agency can be an exciting and rewarding entrepreneurial journey. As more businesses realise the power of digital marketing, the demand for these services continues to skyrocket. The global digital marketing industry will grow to $1.2

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Noupe

APRIL 29, 2022

That is exactly why digital branding is so important for your company. But even though it might seem simple at first, establishing your business as a brand online can be a difficult process if you don’t have the right tools and resources at your disposal. Brand messaging represents what your company says and the way it says it.

Digital 117

Digital Brand Branding Marketing 117

Inkbot Design

APRIL 27, 2022

4 Digital Marketing Techniques For Growing Your Brand. In this day and age, digital marketing is essential to the success of any brand or business. 1 – Combine SEO With Your Content Marketing. SEO is a variety of techniques that ensures all content you create is visible to your target audience.

Marketing 82

Marketing Marketing Digital Brand 82

Inkbot Design

MAY 20, 2024

Advertising Text: Captivating Copy That Converts Ad phrases and slogans placed on ads, websites, and products are expressions of great intellect. Superficially, promotional text may appear plain, but this is not the case; skillfully crafted words can be the most effective weapon in a marketer’s arsenal.

Advertising 71

Advertising Advertising Arts and Crafts Self-employed 71

Inkbot Design

OCTOBER 9, 2023

PPC Advertising: Boost Your Business with Pay-Per-Click Marketing If you're in the business of online advertising , chances are good that you've heard of pay-per-click (PPC) advertising. This digital marketing model lets advertisers pay a fee each time their ads get clicked. What Is PPC Advertising?

Advertising 84

Advertising Advertising Marketing Marketing 84

Inkbot Design

AUGUST 21, 2023

15 Small Business Marketing Ideas to Skyrocket Your Brand Welcome to an in-depth look at cutting-edge small business marketing ideas that can take your brand's reach and revenue to new heights in 2023. We'll also look at data-backed trends that indicate where marketing is headed in 2023 and beyond.

Marketing 77

Marketing Marketing Brand Branding 77

Inkbot Design

APRIL 17, 2024

Omnichannel Fitness Marketing Strategies [2024 Update] The fitness industry has experienced a significant transformation in recent years. As consumer behaviour shifts to a digital-first mindset, fitness brands must adapt their marketing strategies to effectively stand out and engage their target audience.

Marketing 75

Marketing Marketing Media Brand 75

Inkbot Design

FEBRUARY 17, 2024

Direct Mail Marketing: A Comprehensive Guide Imagine a world where your marketing efforts could reach the hands of your target audience directly. No digital distractions, no social media algorithms – just a physical message delivered straight to their doorstep. What is Direct Mail Marketing?

Marketing 88

Marketing Marketing Digital Coding 88

Inkbot Design

OCTOBER 6, 2022

Instagram Marketing Guide for Next-Gen Marketers. Let us understand how Instagram works before moving on to marketing. Naturally, brands had to devise strategies to leverage Instagram and use it to market their products and services. To do this, brands come up with various new trends and techniques.

Marketing 131

Marketing Marketing Media Brand 131

Inkbot Design

FEBRUARY 14, 2023

Top 20 Best Advertising Campaigns of All Time To successfully sell a new product or service, it is necessary to ensure that potential customers are aware of it. This is why advertising campaigns are so important. What are Advertising Campaigns?

Advertising 114

Advertising Advertising Marketing Marketing 114

Inkbot Design

JULY 9, 2023

Unveiling the Truth Behind Deceptive Advertising Have you ever encountered an advertisement that seemed too good to be true? In today's world, deceptive advertising has become widespread, leaving consumers frustrated, cheated, and even deceived. Let's unveil the truth and take a stand against deceptive advertising!

Advertising 86

Advertising Advertising Self-employed Digital 86

Inkbot Design

MAY 8, 2024

Brand Consistency: The Cornerstone of Memorable Brands Well, let’s begin with a thought experiment. This is why brand consistency is so vital. A solid and consistent brand is a compass for your customers through various options. This is why having a consistent look and feel across all your branded assets is essential.

Brand 93

Brand Branding Marketing Marketing 93

Noupe

APRIL 4, 2023

Marketing is about more than selling a product or service. Today’s consumers crave more from the brands they trust. With the average person dealing with thousands of advertisements each day, one of the best ways for your campaign and company to stand out is to reflect your values in everything you do.

Marketing 120

Marketing Marketing Advertising Advertising 120

Inkbot Design

SEPTEMBER 28, 2023

Newspaper Advertising Guide: The Power of Paper In today's increasingly digital world, it may seem old-fashioned to advertise in print newspapers. However, newspaper advertising still packs a powerful punch that can boost your business. Your advertisement becomes part of that trusted environment.

Advertising 71

Advertising Advertising Marketing Marketing 71

Inkbot Design

FEBRUARY 29, 2024

How to Manage a Marketing Budget A marketing budget is a plan that outlines the costs associated with marketing efforts over a specific period. A well-managed marketing budget is critical for any business wanting to grow and succeed. Setting your overall budget guides the scope of marketing activities possible.

Marketing 66

Marketing Marketing Media Advertising 66

UX Collective

SEPTEMBER 1, 2021

Illustration: Denis Novikov Digital, digital, digital. Among the many things this pandemic has shown, the need to develop a digital presence took centre stage and demonstrated how some brands have probably been clinging onto their real-life, physical origins for one year too many. Where do we go from there?

Advertising 127

Advertising Advertising Digital Brand 127

Inkbot Design

APRIL 20, 2024

Ethical Marketing Trends in 2024 and Beyond According to a study, 81% of customers believe companies should help save the environment. Ethical Branding Many businesses believe that they sow the seeds of happiness, kindness, and well-being because they do ethical business. Therefore, brands form themselves as environmentally-cautious.

Marketing 66

Marketing Marketing Media Brand 66

Inkbot Design

NOVEMBER 15, 2022

How To Get Started With Digital Marketing Automation. Digital Marketing Automation is a process that integrates all forms of marketing, advertising, and technology to generate and analyse leads, leads, and more leads. You can save time, money, and effort by automating your online marketing.

Marketing 107

Marketing Marketing Digital Media 107

Inkbot Design

DECEMBER 15, 2023

Why Are Logos Important in Advertising? Logos are one of the most vital elements of any advertising campaign. As the visual face of a brand, a logo conveys what a company or product is all about at a glance. But why exactly are logos so crucial for effective advertising ? This comprehensive guide examines the key reasons.

Advertising 96

Advertising Advertising Brand Branding 96

Inkbot Design

NOVEMBER 3, 2023

Out-of-Home Advertising: An Unconventional Approach Out-of-home (OOH) advertising, also known as out-of-home media or outdoor advertising , refers to any type of marketing that reaches consumers when they're outside of their homes. That's a lot of noise for brands to break through.

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