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abduzeedo 0105—22 Another Collective shared an awesome branding and visual identity for dow! So that everyone could discover it, the dow! Is it dow! We all have a dow! Client Dow Croughnuts. An emotional current that connects us to the past while pulling us into the moment. Or even an embodiment of an idea?
Clients included the likes of Ambac, Caterpillar, Commonfund, Dow Jones, Eastman Chemical, Footstar, Flowserve, General Signal, JP Morgan, Malden Mills, Orbital Sciences, Outward Bound, and Sony.
That idea is more than a metaphor, as it shapes every part of the brand's identity, from its name and logo to its earthy colour palette and softly lit photography. We wanted the brand to redefine midlife health instead of reinforcing outdated tropes," explains Alexis Bronstorph, chief creative officer at NFA.
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