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How to AI

UX Collective

Three approaches to deploying generative AI for brands and corporations. I posed this quiz as an icebreaker for an executive meeting at a major, international brand. Anyone above 40 in the industry would remember that our “digital stuff” used to be given a graveyard shift in a presentation deck. 11 out 12 are generated by AI.

Brand 113
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The 50 Global Brands That Changed The World

Inkbot Design

The 50 Global Brands That Changed The World. Are you studying ways to increase your brand? Ever thought of a product or service you wanted or needed, and certain global brands are at the top of your mind? In this article, you will see the top 50 global brands that changed the world or are making a significant impact.

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10 Sustainable Web Design Trends Reshaping 2024

Inkbot Design

As online brand giants and UX experts promise to take a green approach to their design strategy, we are heading towards a future of interrogating thoughtful design with eco-conscious practices. However, on the back of COP26’s push for a global net zero by 2050, we see consumer attitudes towards eco-conscious practices begging to change.

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The Office As We Knew It No Longer Exists

Azure Magazine

Recently, we were commissioned by the immersive design studio Scatter to envision the physical space in which virtual reality is produced and presented. A sketch of Soft-Firm’s office concept for VR company Scatter. We might add a hand sanitizer dispenser to that now.) Here, the physical realm meets the digital stream.

Digital 125
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Design what makes us human

UX Collective

Development from agriculture further led into the Industrial Revolution , helping manufacturing and enhancing production to service the present day of 8 billion people living in all corners of the world. The Earth's population is predicted to reach almost 10 billion in 2050 , which is 2 billion more in the next 25 years.

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Climate crisis: design industry rallies around its greatest challenge yet

Design Week

.” Barbados prime minister Mia Mottley asked: “What must we say to our people, living on the frontline in the Caribbean, in Africa, in Latin America, in the Pacific, when both ambition and, regrettably, some of the needed faces at Glasgow, are not present? What excuse should we give for the failure?” temperature rise.

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The Future is Green: Embracing Sustainable Packaging

Inkbot Design

This figure is expected to rise, with plastics production projected to account for 20% of global oil consumption by 2050. Adopting sustainable packaging caters to this demand, attracting environmentally conscious customers and fostering brand loyalty.