Wolff Olins creates a renewed, defiantly optimistic brand identity for LG
Creative Boom
SEPTEMBER 4, 2023
Core values To convey this message in a dynamic and youthful manner, LG partnered with global brand consultancy Wolff Olins to re-establish its visual identity. Typography and video LG's 'Life's Good' has been revamped, with custom typography inspired by various LG products to make it stand out more.
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