Inkbot Design

AUGUST 8, 2023

The increasing necessity for flexible, scalable branding has made logo design complex. Before delving into seminal literature on logo creation, it is worth understanding the significance of this deceptively simple branding element. At its core, a logo provides instant visual recognition of a company.

Arts and Crafts 86

Arts and Crafts Publication Brand Branding 86

Inkbot Design

NOVEMBER 4, 2023

The graphics team that finalised the logo kept it simple – white lines forming a stylised outline of the building's famous roof against a bright red background. This logo had to encapsulate Sydney's most famous architectural landmark perfectly. But the bottom line is that Pepsi paid seven figures for a straightforward logo redo.

Brand 98

Brand Branding Publication Marketing 98

Design Wizard

JUNE 9, 2021

The font has a distinct look that is steeped in history, but also one that’s very present in the modern age. Univers Extended is a light, clean font that Ebay included their new toned-down branding in 2012. The logo remains vibrant and fun, but becomes more legible and flexible with the use of Univers Extended.

Fonts 148

Fonts Brand Branding Templates 148