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Why Your Website Needs a Mobile-First Design

Inkbot Design

This is why a mobile-first design should be a key consideration when developing your next website or amending your old one. This mobile-first mindset was accelerated further during the Covid-19 pandemic, changing how people use the internet, their shopping preferences, and digital marketing. Key Features of Mobile-First Design.

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Top 6 Graphic Design Elements Crucial to Your Website’s SEO

Inkbot Design

However, you might not know that your website’s graphic design elements impact your search engine rankings! Many marketing agencies and industry experts focus on keyword density and link building as their primary search engine optimisation strategies. If this is your first time hearing this, it is no fault of your own.

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The waves of research practice

UX Collective

Wave 3 — The Strategy Wave The Strategy Wave will see research operate at a business level, and the work will consume the outputs of Product Wave research. Its grounding frames are consolidated sets of user needs that extend into organizational composition and the market landscape. We needed customers and we needed insights.

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How to navigate the insanity of behavioral science

UX Collective

I recently published a scientific paper on the Interactive Behavior Change Model (IBCM). But best of all, it’s an excellent choice for AI-infused behavioral product design. Keen to share my findings, I published my first study at the Persuasive Technology conference. E-commerce and marketers had another set of strategies.

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Product lessons from the history of HBO

UX Collective

While convenient at the time, this prevented the company from establishing a relationship with its final users , which eventually became an issue during the market shift to streaming ?—?they Of course, it doesn’t tell you how to get there (the “dynamics”), but I usually find they provide a good starting point for a strategy discussion.

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Where does the impetus for change come from?

UX Collective

Nokia CEO 2011 Elop was the CEO of Nokia and this was an excerpt of a speech he gave internally at Nokia. Create a consistent brand and service, market the heck out of it, and overwhelm local mom/pop shops with shiny, clean locations. They lasted a couple more years and declared bankruptcy in 2011. Stephen Elop?—?Nokia

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A creative’s guide on starting a company

UX Collective

I ended up staying close to 11 years, an eternity by today’s standard, particularly in the US job market. An industrial designer by trade, he spoke so eloquently in meetings about design, strategy, and business and I was always in awe. Originally published at [link]. Both times, it didn’t go well. We will need it.

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