upset-minimalist-branding-and-visual-identity 
Inkbot Design
JANUARY 20, 2024
Iconic Logo Redesigns: Hits, Misses and Controversies Logos are some of the most iconic symbols in our visual world. As brands evolve to meet changing consumer demands or culture shifts, iconic logos often get redesigned as part of more significant rebranding initiatives. Lindon Leader.
Design Week
FEBRUARY 8, 2021
The new identity, revealed in January, is the latest in a long line of recent rebrands in the sector. It’s changed from a brown identity to an electric cyan-and-yellow look, and its Japanese symbolism has been accentuated. “Teenagers are a real sweet spot for esports brands,” the designer says.
Abduzeedo
AUGUST 7, 2020
UPSET new brand identity created by Frank Wo revolves around the shape of a canvas. It makes the feel of the brand highly flexible and playful. A minimalistic approach was chosen not to amplify artist projects and exhibitions. . Branding and Visual Identity.
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