stella-artois 
Creative Boom
MARCH 30, 2023
Brewing brand Stella Artois traces its origins back to 1366 but doesn't wish to be considered old-fashioned. Stella Artois is keen to avoid that fate, and so it's been working on building a new 'brand world' in partnership with global agency Jones Knowles Ritchie (JKR). They understand our brands intuitively.
Creative Boom
MAY 23, 2022
Stella Artois wanted to promote its new Unfiltered beer with a more natural and authentic taste. It also nicely reimagines Stella's iconic advertising music, taken from the 1986 period drama Jean de Florette, to tie everything together with the rich history and identity of the brand, which began in the Belgian town of Leuven in 1366.
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Canny
MAY 31, 2023
Originally introduced as a seasonal Christmas beer in 1926 by Brouweij Artois in Leuven, Belgium, Stella Artois is now a pilsner that is owned and manufactured by Anheuser-Busch InBev. Ultimately this stodgy tied Stella Artois to the past, a concept they were very much trying to break away from.
The Dieline
MARCH 30, 2023
JKR recently released its work for Stella Artois' new brand world and it brings a more modern perspective to the brand.
Communication Arts
JUNE 13, 2023
Fueled by research and historical accuracy, GUT Buenos Aires’s campaign reimagines famous paintings that may have depicted Stella Artois.
Creative Review
DECEMBER 8, 2021
That’s why Stella Artois has decided to rebrand as Stella Please for the month of December, highlighting the importance of the magic word and raising awareness of the seasonal pressures faced by hospitality workers. ” when placing their order will receive £1 off their pint. in February last year.
The Die Line
JUNE 28, 2022
Stella Artois releases a new beer with an identity and packaging from JKR.
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