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Guide to SaaS SEO and Mobile App Optimisation

Inkbot Design

Guide to SaaS SEO and Mobile App Optimisation SaaS SEO and optimising apps are rapidly growing industries that have revolutionised business conduct. What is SaaS SEO? This optimisation enhances both the user experience and search engine rankings.

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12 Tools To Track and Increase Website Conversions

Just Creative

If you really want your website to be a success, you or your marketing team are going to need to get on top of conversion rate optimisation (CRO). So, it makes sense to optimise your content strategy to increase your website conversions. What is CRO? If your website has a high conversion rate, you’re likely doing something right.

Marketing 263
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How to Launch a New Website: The Complete Guide

Inkbot Design

Targeted keywords can boost SEO while avoiding hyphens and numbers, leading to better optics. Whether creating a personal blog , an ecommerce store, or a business site, getting an online presence up and running takes strategic planning and hard work. However, the payoff of having your site on the internet makes the effort worthwhile.

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How to Manage a Marketing Budget

Inkbot Design

Consider Industry Benchmarks Industry averages provide valuable benchmarks for gauging an appropriate budget: SaaS companies spend 18-24% of revenue on marketing B2C product companies spend 8-12% of revenue B2B service companies spend 6-15% of revenue When deciding on a budget, compare your business to others in the same sector.

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30+ Best Business Ideas to Start Your Own Company

Inkbot Design

30+ Best Business Ideas to Start Your Own Company Starting your own business can be an exciting and rewarding endeavour. With so many great business ideas, how do you choose the right one to pursue? This comprehensive guide will explore 30 of the best, most profitable, feasible small business opportunities across various industries.

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10 New Branding Trends You Need to Know About Now

Inkbot Design

According to a recent study by the branding agency KRC Research, millennials (those born between 1980 and 2000) are more likely to identify with the word “brand” than any other generation before them. For many years, brand identity has been associated solely with visual design. 1 – Visual Language is Coming Back.

Branding 122
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15+ Best Marketing Tools Small Businesses Need

Inkbot Design

How can you optimise your expenses and revenue? 15+ Best Marketing Tools Small Businesses Need Marketing is one of the most critical functions in growing a small business and making it succeed. The business environment is increasingly becoming more competitive. Small businesses must find ways to promote their offerings better to survive.