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How the Tokyo 2020 Olympics was designed

Design Week

Amid these concerns and a state of emergency, Olympic organisers are pushing forwards with programming to build excitement – and design is a crucial aspect to that, from opening ceremonies to torch relay kits. The chequered designs had several references to Japanese culture, according to the Tokyo 2020 Emblems Selection Committee.

Sports 101
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Maybe we don’t have to (re)brand everything

UX Collective

*The term branding used over here mainly refers to the visual outputs that a company/individual would publish. But for the lack of a better word, I will refer to this slew of aforementioned items as ‘branding.’ But for the lack of a better word, I will refer to this slew of aforementioned items as ‘branding.’

Brand 104