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The BBC has revealed a series of new logos after audiences claimed that the previous look was “old fashioned and out of date” As well as a new BBC logo, the broadcaster has updated the identities of services such as iPlayer and BBC Sounds and its channels. UX development for iPlayer and BBC Sounds was done in house.
They turned to British design firm Lambie-Nairn to create something new to represent the BBC brand across all its divisions, like BBC News and BBC Sports. Cost breakdown: Most of the money went toward a massive rebranding initiative spanning uniforms, signage , packaging, vehicles, websites, and more. BBC – $1.8
This year, we've seen countless memes, articles, social media posts, and even TV segments about rebrands, but do we need to draw a bolder line when critiquing design work? In the world of design, there's no doubt that this reprehension is being fuelled by seemingly controversial rebrands. Copy nothing.
In 2018, we saw some terrific examples of strong branding and several strong rebrands. The company was in dire need of a complete image overhaul, and its 2018 rebrand delivered. Lead by Wolff-Olins, this rebrand concentrated on Uber’s worldwide presence by focusing on a simple, universal wordmark logo.
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