Creative Bloq

OCTOBER 13, 2024

Another day, another heritage rebrand.

Graphic Design 284

Graphic Design Brand Branding Graphic 284

Inkbot Design

NOVEMBER 12, 2024

The New MSN Logo and it’s Butterfly Effect I've seen countless logo redesigns, but Microsoft's latest MSN rebrand stands out. You might recall the butterfly logo that became an instant cultural icon, representing Microsoft's first significant venture into online services.

Digital 40

Digital Brand Branding Marketing 40

Canny

MARCH 30, 2021

Despite the very uninspiring and boring new logo, ‘Weight Watchers’ biggest slip up in its rebrand has been its name! Mastercard managed to transform an iconic logo into a confusing and unsightly mess, damaging its brand image in the process. Timelessness is vital to create an effective logo design. So where did it all go wrong?

Brand 180

Brand Branding Agency Marketing 180

Inkbot Design

FEBRUARY 21, 2023

Apple has made it's brand a status symbol, and today, it could sell virtually anything with the logo on it and would be profitable. Mountain Dew is an excellent example of a business that continues diversifying. Apple customers pay for the brand; they pay to have the apple symbol with them.

Brand 59

Brand Branding Marketing Marketing 59

Canny

JULY 7, 2022

Whilst Coca-Cola has kept their iconic logo created back in 1941 for this one, their innovative design incorporating augmented reality AR, gives us something completely new to get our teeth into. Mountain Dew. Back in 2019, Mountain Dew released what we think is their best packaging yet. Coca cola with added AR.

Packaging Design 147

Packaging Design Brand Branding Fonts 147

Inkbot Design

FEBRUARY 19, 2025

Mountain Dew Logo Evolution: From Moonshine to Mainstream Mountain Dew started as a literal moonshine mixer with a cartoon hillbilly shooting at revenuers. They treat logo changes like fashion updatessurface-level adjustments with no strategic foundation. Mountain Dew did the opposite.

Sports 40

Sports Brand Branding Marketing 40