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Sans serif ( Mabry ). Colophon Foundry's Mabry does a great job as the " straight man " that helps the handwritten typeface, scribbles, and illustrations stand out. I like how the smile is a perfect half-circle, matching the perfect circles used in all the characters of the wordmark, which remains the same as last time.
To capture this duality they use the typeface Mabry, which is equal parts personality and readability. Though it’s a tad more cartoonish, the font Crocante shows that it doesn’t take itself too seriously much like Mabry. Magic Spoon hopes to change this with cereal that they tout as being both nutritious and enjoyable to eat.
Sharp Grotesk has been used for the headlines, and Mabry for body copy. . “Strong” typography has also been also key; it needed to be “in your face”, How says, just like the main statistic. With the amount of information around the topic, How wanted the campaign work to be as straightforward as possible.
The secondary fonts Azo Pro and Mabry Pro, mixed with iconography, are used to create dynamic typographic layouts. Ouroboros is a classic typeface that is both modern and timeless. The logotype is used on all of High Tide's packaging and marketing materials. The visual identity for High Tide is both stylish and effective.
The skincare industry is a varied visual landscape. At one end of the spectrum, brands like Glossier and Soft Services (reviewed July 2022) have found balance in softness and understated minimalism. At the other Dr.Jart+ (reviewed Jan. 2018) and Malin+Goetz bring pharmacy-chic with functional, type-led packaging.
Colophon Foundry’s Mabry typeface has been chosen for the new identity. Typeface and colour palette. The core brand colour is blue, which is supported by a secondary palette of muted tones including a lilac and pale green colour. Several icons have also been designed for the new identity.
Let’s Explore The Mabry Font Family: A Modern Classic of Grotesque & Geometric Sans-Serif The Mabry Font Family stands at the crossroads of type history and contemporary style. Mabry Font Family: Origins and Inspiration The Mabry Font Family was born in 2014. They named it after Betty Mabrys 1975 funk anthem.
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